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Forum Library, Charter, Moderators: werty Yahoo Search Marketing Pay Per Click Advertising Forum
Overture traffic boost since Yahoo went live... how much more traffic are you seeing? seoboy msg:808997 9:16 am on Nov 23, 2001 (gmt 0) we're averaging a 30-40% increase in overture traffic since the yahoo deal went live. that's across MANY campaigns - a good cross section.
pretty significant traffic increase.
are others seeing the same?
Mike_Mackin msg:808998 12:50 pm on Nov 23, 2001 (gmt 0)
.........and what change in ROI ??? if any seoboy msg:808999 6:25 pm on Nov 23, 2001 (gmt 0)
we were waiting for some statistically significant data before we bothered calculating conversions.
i need some data from clients, which i probably wont have until monday... i'll let you know as soon as we run some numbers.
i'd be interested to see others' results too...
tedster msg:809000 7:07 pm on Nov 23, 2001 (gmt 0)
No ROI numbers yet, but one client can see that the Yahoo/Overture traffic has a better conversion rate so far. However, the conversions are up but the average sale is down -- so that will affect ROI as much as the CTR does. Travoli msg:809001 7:24 pm on Nov 23, 2001 (gmt 0)
It would seem to me that a lot of keyword re-tweaking is going to have to happen with the new user base.