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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture traffic boost since Yahoo went live...
how much more traffic are you seeing?
seoboy




msg:808997
 9:16 am on Nov 23, 2001 (gmt 0)


we're averaging a 30-40% increase in overture traffic since the yahoo deal went live. that's across MANY campaigns - a good cross section.

pretty significant traffic increase.

are others seeing the same?

seoboy

 

Mike_Mackin




msg:808998
 12:50 pm on Nov 23, 2001 (gmt 0)

.........and what change in ROI ??? if any

seoboy




msg:808999
 6:25 pm on Nov 23, 2001 (gmt 0)


we were waiting for some statistically significant data before we bothered calculating conversions.

i need some data from clients, which i probably wont have until monday... i'll let you know as soon as we run some numbers.

i'd be interested to see others' results too...

seoboy

tedster




msg:809000
 7:07 pm on Nov 23, 2001 (gmt 0)

No ROI numbers yet, but one client can see that the Yahoo/Overture traffic has a better conversion rate so far. However, the conversions are up but the average sale is down -- so that will affect ROI as much as the CTR does.

Travoli




msg:809001
 7:24 pm on Nov 23, 2001 (gmt 0)

It would seem to me that a lot of keyword re-tweaking is going to have to happen with the new user base.

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