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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture traffic boost since Yahoo went live...
how much more traffic are you seeing?
seoboy

10+ Year Member



 
Msg#: 603 posted 9:16 am on Nov 23, 2001 (gmt 0)


we're averaging a 30-40% increase in overture traffic since the yahoo deal went live. that's across MANY campaigns - a good cross section.

pretty significant traffic increase.

are others seeing the same?

seoboy

 

Mike_Mackin

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 603 posted 12:50 pm on Nov 23, 2001 (gmt 0)

.........and what change in ROI ??? if any

seoboy

10+ Year Member



 
Msg#: 603 posted 6:25 pm on Nov 23, 2001 (gmt 0)


we were waiting for some statistically significant data before we bothered calculating conversions.

i need some data from clients, which i probably wont have until monday... i'll let you know as soon as we run some numbers.

i'd be interested to see others' results too...

seoboy

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 603 posted 7:07 pm on Nov 23, 2001 (gmt 0)

No ROI numbers yet, but one client can see that the Yahoo/Overture traffic has a better conversion rate so far. However, the conversions are up but the average sale is down -- so that will affect ROI as much as the CTR does.

Travoli

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 603 posted 7:24 pm on Nov 23, 2001 (gmt 0)

It would seem to me that a lot of keyword re-tweaking is going to have to happen with the new user base.

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