homepage Welcome to WebmasterWorld Guest from 54.211.201.65
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld

Visit PubCon.com
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Another dumb GOTO question
plural and singular
stcrim




msg:803316
 6:28 pm on Jun 16, 2001 (gmt 0)

It appears that plural and singular are two separate searches as far as the paid terms are concerned...

In other words a search for window will not find windows in the paid listings and visa versa.

Yes??? No???

-s-

 

skipper




msg:803317
 8:19 pm on Jun 16, 2001 (gmt 0)

Depends on which search engine or PPC engine you use. GoTo is supposed to return either plural or singular form, for one bid; and usually does, in my experience. Other PPCs normally do not. You have to bid on both the singular and plural forms.

Mike_Mackin




msg:803318
 10:20 pm on Jun 16, 2001 (gmt 0)

Do I need to bid on both the plural and singular forms of my keyword?
........To address this issue, GoTo has developed Match Driver, a tool that takes search term misspellings, singular/plural combinations, and other variations, and maps them to a primary term so that consumers get the best and most comprehensive search results we can offer. For example, let's say that a user searched on the term "cat". Match Driver would match "cat" with all the permutations of that term, such as "cats". ........................

[goto.com...]

pmac




msg:803319
 3:15 am on Jun 17, 2001 (gmt 0)

My experience with goto and plurals is consistently inconsistent. Some keywords that I bid on require that you also bid on the plural as well. I don't know if this is a clear pattern, but it seems that singular words require the extra bid whereas keyword phrases do not.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved