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Yahoo Search Marketing Pay Per Click Advertising Forum
|PPC vs FREE|
| 6:42 pm on Jun 13, 2001 (gmt 0)|
Okay, I'm new to the whole SEO area and trying to soak in all the info I can, and boy does it get confusing.
My questions is: is it wise for a nonprofit to use paid placement? i rad somewhere that they shouldn't, but why would that be?
And what are the downfalls of paid placement vs. free?
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