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Yahoo Search Marketing Pay Per Click Advertising Forum

    
PPC vs FREE
whats better?
beasscr




msg:801418
 6:42 pm on Jun 13, 2001 (gmt 0)

Okay, I'm new to the whole SEO area and trying to soak in all the info I can, and boy does it get confusing.

My questions is: is it wise for a nonprofit to use paid placement? i rad somewhere that they shouldn't, but why would that be?

And what are the downfalls of paid placement vs. free?

 

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