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Yahoo Search Marketing Pay Per Click Advertising Forum

am i paying for non unique clicks on goto?

10+ Year Member

Msg#: 460 posted 6:58 pm on Jun 4, 2001 (gmt 0)


I am very new to PPC and just got my site listed in goto a few days ago

I was very exited to see from my counter stats that I had an initial 20 or 30 visitors but on closer inspection it appears that someone with the same IP number had been clicking my link every couple of minutes [a competitor?]

I want to know if goto will charge me for this individuals clicks, i have no other way of finding out yet because gotos stats are a couple of days behind



WebmasterWorld Senior Member 10+ Year Member

Msg#: 460 posted 7:11 pm on Jun 4, 2001 (gmt 0)

>a couple of days behind

They are having server problems at GoTo.

There is reported to be a system in place to prevent rapid "same IP number" clicks. When the reports do come up and if you did get charged JUST notify CS via Email or phone and keep the records.


10+ Year Member

Msg#: 460 posted 7:36 am on Jun 7, 2001 (gmt 0)


my experience has been that goto is very good about filtering out these "repeat" visitors. they use several techniques, many of which you can figure out if you're a little technical and you pay attention. however, they wont disclose these techniques, in the interest of avoiding educating troublemakers. fair enough, i say.

we do a *lot* of advertising for various clients on goto, and comparing our logs vs. their billed expenses leads me to believe goto makes solid efforts at eliminating "spam" clicks.

we filter out the spam in our logs, and the variation i've seen between ours and their billed clicks as recent as last month, for one account with 30k+ visitors, was ~2%. i think that's pretty darn good. you get much worse stat variation in banners clickthroughs, in my experience.

others' mileage may vary.



WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 460 posted 6:00 pm on Jun 12, 2001 (gmt 0)

Goto is also very good at customer service. That answer almost all email.

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