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Yahoo Search Marketing Pay Per Click Advertising Forum

mamma.com discovery

 7:24 pm on May 2, 2001 (gmt 0)

We just bid for a client at Sprinks to get on About
We just bid for a client at FindWhat to get on Excite

Problem is that at mamma.com BOTH results show as the same link.
If a surfer clicks, are the FindWhat & Sprinks accounts charged?
I have made an effort to confimed this with mamma.com but it has been 2 hours and they have not called back.




 7:53 pm on May 2, 2001 (gmt 0)

Hmmmmm. That's a good question! Keep us posted?


 8:13 pm on May 2, 2001 (gmt 0)

A nice person is looking into this.
From the link on the title it appears that only the FIRST PPC is being charged. I can't seem to tell if they rotate.


 8:45 pm on May 2, 2001 (gmt 0)

In cases where Mamma displays a result which is available from duplicate sources (e.g. Findwhat, Sprinks), we take the source that is most valuable to us ( what we call "net to Mamma" ) and use only the search result link that THEY provide. In your case, the complete search result sent to us by gets the placement and the other two/three sources you see on our results pages just get their names put beside the result (just to show that they had you listed as well...). You are only charged by the source who's result link we use (always the first one listed).

Any generated click will be tracked only by Findwhat not Sprinks. We just want to give more source engine exposures about your website.

[a thank you to mamma.com]


 8:18 am on May 31, 2001 (gmt 0)

Nice reply from Mamma, and thanks to Mike_Mackin who started this topic.

I saw that problem/question some time ago, not only on Mamma, but also Dogpile and a whole bunch of other mega/meta search engines that use mulitiple PPCs for their listings. Just never bothered to ask the question. Wonder what Dogpile and all the others would say in response to the same question?

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