From the article:
|According to representatives for GoTo.com, the company completed approximately 114 million paid introductions during the third quarter of 2000. |
What is a paid introduction?
Well, I could be cute and coy, but I guess they mean click-throughs yes?
Well, of course that's what they mean. Thanks. I think I'd better GoTo bed now.
The GoTo results are already showing in DH.
And DH is showing them on every SERP, not just the first one.
So now, if you don't pay to get into GoTo, you will slowly lose whatever clickthrough information you had at Direct Hit. Very clever of them. It is basically blackmail. If you don't pay GoTo, you won't rank *anywhere*.
From Yahoo Finance [biz.yahoo.com...]
"For the nine months ended 9/30/00, revenues totaled $63.3 million, up from $13.5 million. Net loss totaled $96.9 million, up from $22 million. Results reflect the continued growth of the marketplace"
So I guess if you can't make a profit with your business model, you can make up for it with volume :)
Will the GoTo bubble burst? Will all the SE's that are gasping for a breath of revenue by selling their traffic to GoTo fall like dominos if Goto joins the Internet not com crowd? Stayed tuned for this thriller, folks, and don't throw away your spider engine optimization books yet.
Does anyone know when their death is predicted considering their assets and current cash burn rate?
Just a clarification on something I noticed. They are showing the GoTo Top 3 on every page. Not all the GoTo listings, just the same three over and over again above the regular listings.