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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Goto and DirectHit team up.
Brett_Tabke




msg:801485
 10:43 am on Feb 5, 2001 (gmt 0)

Goto and Direct Hit have announced [la.internet.com] a two year deal. Goto will place paid results on DirectHit.

 

tedster




msg:801486
 10:47 am on Feb 5, 2001 (gmt 0)

From the article:

According to representatives for GoTo.com, the company completed approximately 114 million paid introductions during the third quarter of 2000.

What is a paid introduction?

Woz




msg:801487
 10:53 am on Feb 5, 2001 (gmt 0)

Well, I could be cute and coy, but I guess they mean click-throughs yes?

Onya
Woz

tedster




msg:801488
 11:11 am on Feb 5, 2001 (gmt 0)

Well, of course that's what they mean. Thanks. I think I'd better GoTo bed now.

eljefe3




msg:801489
 11:56 am on Feb 5, 2001 (gmt 0)

The GoTo results are already showing in DH.

tedster




msg:801490
 12:10 pm on Feb 5, 2001 (gmt 0)

And DH is showing them on every SERP, not just the first one.

grnidone




msg:801491
 3:45 pm on Feb 5, 2001 (gmt 0)

So now, if you don't pay to get into GoTo, you will slowly lose whatever clickthrough information you had at Direct Hit. Very clever of them. It is basically blackmail. If you don't pay GoTo, you won't rank *anywhere*.

That sucks.

-G

mayor




msg:801492
 1:53 am on Feb 6, 2001 (gmt 0)

From Yahoo Finance [biz.yahoo.com...]

"For the nine months ended 9/30/00, revenues totaled $63.3 million, up from $13.5 million. Net loss totaled $96.9 million, up from $22 million. Results reflect the continued growth of the marketplace"

So I guess if you can't make a profit with your business model, you can make up for it with volume :)

Will the GoTo bubble burst? Will all the SE's that are gasping for a breath of revenue by selling their traffic to GoTo fall like dominos if Goto joins the Internet not com crowd? Stayed tuned for this thriller, folks, and don't throw away your spider engine optimization books yet.

minnapple




msg:801493
 2:52 am on Feb 6, 2001 (gmt 0)

Does anyone know when their death is predicted considering their assets and current cash burn rate?

Minnapple

adamxcl




msg:801494
 3:33 am on Feb 6, 2001 (gmt 0)

Just a clarification on something I noticed. They are showing the GoTo Top 3 on every page. Not all the GoTo listings, just the same three over and over again above the regular listings.

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