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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo Settles Click Fraud Suit

 1:05 am on Jun 29, 2006 (gmt 0)

Yahoo Inc. will consider refunding money to thousands of advertisers dating back to January 2004 and pay $4.95 million in attorney fees to settle a class-action lawsuit alleging the Internet powerhouse has been profiting from bogus sales referrals generated through a sham known as "click fraud."

The pertinent bit-
The agreement, given preliminary approval Wednesday by U.S. District Judge Christina Snyder in Los Angeles, doesn't limit Yahoo's liability -- one of several contrasts to a settlement reached in March by online search engine leader Google Inc. to resolve a class-action lawsuit over the same issue.

Story [businessweek.com]



 3:38 am on Jun 29, 2006 (gmt 0)

Wow. Sounds like they came out of that much worse than Google did, which may say something about how well they are dealing with click fraud....


 5:40 am on Jun 29, 2006 (gmt 0)

Woohoo, I smell 'class action settlement'.

With the .75 from Yahoo and the .38 from Google, I can get a Cola and a pack of gum.

Meanwhile, some lawyers will make about $100 Million from this....


 5:40 pm on Jun 29, 2006 (gmt 0)

dealing with click fraud



 11:33 pm on Jun 29, 2006 (gmt 0)

Y'know ... reading the materials on this settlement doesn't look too good for advertisers.

Basically, Yahoo has agreed to pay the lawyers' fees of around $4.6 million dollars and they agree to extend their click fraud review period ... and that's about it. There's no $90M settlement figure like there was in the Google case, or ANY settlement figure to speak of.

rise2it ... I don't know if you're gonna get that $0.75.

I think Google should have gotten Yahoo's lawyers ...


 10:00 pm on Jul 2, 2006 (gmt 0)

I was at least encouraged that Y! wants to open up discussions with others about click fraud, and actually gave the lawyers some access to their anti-fraud technology.

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