You gotta love competition... Though no good for me because I cant meet my minimum spend per month. I fail to understand why Yahoo still insists on having a minimum spend. If anyone knows the logic behind it, please explain it to me.
(at least it would be if they let you advertise on terms that you know that get traffic ... I'm sorry you can't advertise on that because our systems don't do wide match well enough to show your advert a sufficient number of times)
Bring on the 5p bids and a more relaxed keyword frequency policy.
Just for the US advertisers - but they're not lowering ours to 5 cents, and even worse they're doing away with all grandfathered bids under 10 cents. I'm really hoping that decision isn't final, but I'll be sure to be ready to shift all necessary budget to Google and MSN when that hits.
Remember that 10p is 18c, so 5p would be a lot closer to 10c.
Exchange rates really annoy me on Google too. We have an old AdWords account in dollars (with big UK campaigns on it) and fluctuation in rates really seems to cause us issues with positioning. I've looked at migrating to GBP but don't believe there will be a smooth enough transition.