I cannot speak for all, just to share my experience.
When you change anything in the ad (for ex the url), the ad has to be reapproved. At this point, everything can happen, depending on the reviewer.
I am talking about updating the landing page, not the advert.
It's a problem of terms.
Yes, I understand what you mean, and yes, it will be reviewed. It can happen that the adtext will be rejected, although you haven't change the text, just the url.
If I change anything (ad content, landing page, ANYTHING) -- it always goes back through the slow review process.
So, if I change the content on the landing page, are you saying they have a spider that goes to that page periodically and then if it notices a content change, it gets reviewed again?
Not sure what the policy is, but I have changed my landing page, not the url itself, just the landing page and my ads were not interupted or reviewed as far as I could tell.
Maybe if you add a new ad it may trigger something but I doubt it.
Surely it is open to bait and switch if they do not recheck?
Let's take a look at the YOverture editorial staff...
Most don't understand english, or english verbs, nouns or pronouns, any word over 4 characters, or any part of the english language.
I submit "auto loan application" as a keyword for a 1 page auto loan application and I get a turn down for being non-relevant.
Hey Yahoo, I've never had to beg for someone to spend my money, I'm not starting now.
Quit outsourcing and get a real team and MAYBE you'll beable to compete.
Concentrate on your staff, and not recruiting googles and msn's and maybe someday you'll be in the black.
I think they developed their way of thinking based on the "yahooooooohooooo" guy principle...Screw em' till they #*$!, or sue you, then react.
You really think Y! has time to worry about this? Most of their staff is out rounding up any and all scraper sites to show your PPC ads whether you want them to or not.
Personally have landing pages that change daily and not once has an ad been suspended nor do I suspect one ever will be.
Yes you have to get the ad reapproved (at least in my experience) even if you change the url landing page. This seems kind of a troublesome method, since others have also complained about the quality of getting those simple changes approved.
I think he is asking whether or not the ad will go through another review if you change the body copy of your landing page, and to my knowledge the answer is no.