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Yahoo Search Marketing Pay Per Click Advertising Forum

overtures US ads don't show on msn international?
Wired Suzanne

 10:21 am on Apr 10, 2006 (gmt 0)

all our overture US ads (top 5) plus those of our competitors did not show on MSN (international site) on Saturday (most of the day), were back on Sunday, and do not show again today (Monday). also ads shown do not match ads under the 'bid tool'.

cleared my cache, used explorer and mozilla, yet same results.

as also competitor ads do not show it is not budget related. very odd.. anybody ideas?



 1:58 pm on Apr 10, 2006 (gmt 0)

Yahoo(Overture) is displaying very few ads on MSN now.

Wired Suzanne

 2:54 am on Apr 11, 2006 (gmt 0)

thanks bostonseo

any info why this would be. coz expenses with overture (US) are the same as before. then I wonder where are these clicks/impressions coming from.

a bit lost on this...


 1:17 pm on Apr 11, 2006 (gmt 0)

MSN has finally built their own cost per click program so they no longer need Yahoo's platform. If you've not seen you click totals come down, I'd bet you at least seen your conversion rate go down :) Yahoo has replaced MSN with even more 'unknown' distribution partners.

Wired Suzanne

 3:21 am on Apr 12, 2006 (gmt 0)

overture US claims (still) that advertisers 'reach over 90% of active Internet users'...hmmm

am i right, now it leaves yahoo/overture with altavista, infospace and cnn?

when, in the past we killed ppc ads with other non performing advertisers (espotting, findwhat, looksmart, lycos etc.) it made no difference to our traffic. Maybe it's just time to say goodbye to overture US.


 5:14 pm on Apr 12, 2006 (gmt 0)

Yahoo doesn't reach anywhere near 50% of the search engine searches in the U.S.

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