all our overture US ads (top 5) plus those of our competitors did not show on MSN (international site) on Saturday (most of the day), were back on Sunday, and do not show again today (Monday). also ads shown do not match ads under the 'bid tool'.
cleared my cache, used explorer and mozilla, yet same results.
as also competitor ads do not show it is not budget related. very odd.. anybody ideas?
MSN has finally built their own cost per click program so they no longer need Yahoo's platform. If you've not seen you click totals come down, I'd bet you at least seen your conversion rate go down :) Yahoo has replaced MSN with even more 'unknown' distribution partners.
overture US claims (still) that advertisers 'reach over 90% of active Internet users'...hmmm
am i right, now it leaves yahoo/overture with altavista, infospace and cnn?
when, in the past we killed ppc ads with other non performing advertisers (espotting, findwhat, looksmart, lycos etc.) it made no difference to our traffic. Maybe it's just time to say goodbye to overture US.