I guess the college students they have reviewing ads believe they are more of an expert at headline creation than you are.
I guess you're right.
Now I'm getting a lot fewer clicks and spending a lot less - which means OV is earning less from me, LOL.
I also noticed my competitors also have just the name of the keyword (product name) as their ad title. With so many boring ad titles, why would a surfer click on the ads?
Already made a complaint, waiting for their response.
When will they ever wake up?
They did the same thing to me and caused my CTR to go way down and conversion went to the toilet. All they did was make sure the the keyword was in the title. Now I am getting people visiting my website that are looking for information that I don't provide. My title told people what my site was about and now they changed it.
From 35 sales last month at this time from Overture to "1"
Happened to me too. I don't understand why they do this to themselves via their customers ads.
If the ad still made sense, you've been lucky. Remember, they do this to protect the integrity of their 'quality' search partners.
I wish I saved some of the ads I got back when I used to be bothered with changing ads in Yahoo. I'm positive English is a third language to some of these 'editors'.
If they're switching to a CTR based ranking model, surely this has to change?
Now, my spend is 50% down. How can this help them?
I've sent an email requesting an explanation but no reply so far (4 days).
Funny thing is, if I did not change my URL, nothing would have happened.
Now I see lots of similar (if not exactly the same) ad titles for my keywords. Is this good for their users?
How do you define stupidity?
I've just run into exactly this problem and I'm NOT impressed.
As well as making the titles far less informative, they introduced errors into the body of the ads. Among other offenses, the client's brand name is no longer properly capitalized, and in some ads it has been taken out entirely.
I'd sure like to know what they smoke over there ...
I received this email repsonse last night after I sent a nastygram explaining my frustraion with their editors.
"Thank you for your inquiry.
We apologize for any inconvenience this may have caused you. As you requested, we have resubmitted the following listings for further editorial review:"
Then there is a list of previously rejected and modified kw's they changed which I was resubmitting.
AGAIN they declined some of them for the same reasons as before!
Is there a OV rep here? What can we do to knock some sense into them?
I can't imagine Yahoo is allowing these "smart" editors to kill its revenue and business.
Someone up there should know this and do something.
More rejected kw's were resubmitted again. Take a guess what happened...
They changed my ad copy and the words aren't estimated to be finished until next week.
Think this over in terms of traditional advertising. You submit your ad to the newspaper and when opening the paper a few days later your ad reads different.
Golden rule is you do not change ur clients ads. Whoever had this idea at GoTo (in those days) was surely not thinking about penalizing the customer.
Overture and now Yahoo do a good job upsetting the advertiser. The apparent lack in customer support, the repeated need to adjust ad copy (though advertisers complain about this for overs), and the final straw, the talk abt click fraud.
What we witness here is the decline of the very company who invented PPC's. Move over yahoo, MSN in moving in. Truth is, yahoo/overture only have themselves to blame.
Latest: I re-submitted my edited ads and got approved! I got back my old, effective headlines.
This is like striking lottery, LOL.
Strange how they work. But I did send them 2 emails requesting that they don't change anything without my permission.
Maybe this worked?
If I ever get the chance to lay my hands on an Overture editor... JUST KIDDING.
But seriously, again and again this keeps happening. Resubmit, some approved others not. I had an "&" in my ad copy and in half the cases it was removed and replaced with "and", in the other ads it was left in.
This is becoming quite rediculous Yahoo, come on seriously.
I have got to be dreaming...
This is in the self-serve accounts? They actually change ads? Man I really need to learn more about Yahoo..but I'm wondering if it's worth it at all....
I'm very interested to know if this is happening only for Ov.com (US) or other countries too. My ads are running on DE and I would be very interested to hear experiences targeted on this country