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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo-Overture Survey
bostonseo




msg:804297
 5:49 pm on Mar 24, 2006 (gmt 0)

Did anyone else get that email which asked you to fill out the Yahoo-Overture satisfaction survey?

I gave them an average score of 2 out of 10 in almost all questions.

They are so interested in why Google continues to grow while Yahoo-Overture is like a old car with 4 bald tires, a cracked windshield and only an AM radio.

 

Tropical Island




msg:804298
 6:18 pm on Mar 25, 2006 (gmt 0)

They usually send out this survey when they are going to introduce something new. Then all the questions are slanted to that point of view.

I've stopped filling them out.

bostonseo




msg:804299
 7:11 pm on Mar 25, 2006 (gmt 0)

No this survery was a fact finding survery - basically to get a snapshot of how much longer they'll be in business :)

If you answered a question like 'are planning on spending less money' with a YES - then the next question was basically 'where are you planning of shifting your media spend to'?

It was a total 'let's take the pulse of the advertisers'
poll so we can figure out how many employees we need to layoff.

TheMoneyGuy




msg:804300
 2:26 am on Mar 26, 2006 (gmt 0)

Yep, I got the survey yesterday and also gave them some pretty poor scores avg about 3/10.

I also touted Google and MSN and simply indicated that wherever I get the best ROI is where I will spend my advertising $$.

I mentioned the nice Google option to serve ads on Google.com only, important for us in highly competitive inductries with low margins and where positive ROI is difficult to come by.

I also wonder what YSM's motivation was for running this survey. I have already moved 2/3 of my Yahoo budget to MSN, primarily due to my increasing need to monitor click fraud on my account. It's getting to be a full time job...

bostonseo




msg:804301
 2:31 pm on Mar 26, 2006 (gmt 0)

"I also wonder what YSM's motivation was for running this survey."

It's got to be to set some expectations for the next 6 months. I guess they just wanted to CONFIRM that are only going to get worse for them (Yahoo-Overture). They are not smart enough to actually allow ads just to be served on Yahoo.com searches - if they were, they would have enabled this 6 months ago when they started seeing advertisers flee like a tornado was coming.

Can you say massive layoffs in the next 3 months? I predict the stock goes down to about $19 by July as well.

ScottG13




msg:804302
 6:25 pm on Mar 28, 2006 (gmt 0)

I'm filled it out, too. Same as you guys. They've crapped up their traffic and I let them know it. Google recieved high marks in most areas and Yahoo got bad. I like my rep and she tries, but she's just not given anything to work with. It's a pitty.

I hope they pay attention to the survey. Given their track record, I somehow doubt it.

Voxman




msg:804303
 8:56 pm on Mar 28, 2006 (gmt 0)

Yep. It was painfully obvious that they are concerned with Adwords getting the best of them. Was a good time to point out how bad their interface for adding words is compared to Google.

In fact the only thing I told them they were better in was keeping the listings somewhat relevant (although that's going down the tubes now as I see sites using keywords in the title but no reflective content getting through all the time). It's obvious the editors can't keep up with people who submit thousands of listings at a time.

My biggest pet peeve is that since you know your compeitors bids, it leads to people driving up your budget (or you doing it to them) by snuggling up just behind them to make them pay top dollar while you pay considerably less. That has led to having to watch your listings day and night to make sure you are not being screwed over. This game is profitable for them but a time consuming nightmare for those of us with thousands of words to look after.

I can't wait for the NEXT better system to come along. PPC has become a real time consuming pain in the @ss ... how I long for the old days..of just pay for an add and check ROI...I know I know...those days are gone ..people won't click on ads but I still miss the simplicity. I hope the next BIG thing is easier to manage than PPC though

Voxman




msg:804304
 8:58 pm on Mar 28, 2006 (gmt 0)

I also slammed them for not letting us out out of so called Partner Sites (spammy sites if you ask me) That irks me to no end. They just don't get it do they... we don't want to be on your Partner sites Yahoo!

nefitco




msg:804305
 9:39 pm on Mar 28, 2006 (gmt 0)

Survey? Yahoo, how about telling your reps to call all their accounts and apologize for the pathetic performance of YSM over the past two years. You are not in control now. You have lost control of PPC leadership and you're headed for the dust heap of PPC history unless Y leadership can make a bold and decisive plan to end the bleeding and regain PPC credibility.

Y- we want you to succeed. Competition in PPC is important for all stakeholders. Surprise us, delight us. Please do something.

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