| 5:04 pm on Mar 17, 2006 (gmt 0)|
This is probably the worst time to start a YSM campaign. Yahoo has been adding junk ad vendors to their lists and you cannot exclude them. Even if you identify them, your CS rep will not exclude them for your account.
Thus, it's pretty well understood that most YSM advertisers have seeen a significant drop in conversion rate in the past few weeks.
My response has been to decrease my YSM ad spend and increase Google and MSN. I have a feeling many other SEM will be doing the same.
| 7:35 pm on Mar 17, 2006 (gmt 0)|
"I have a feeling many other SEM will be doing the same."
Many other advetisers have already done the same, prices on most competitive keywords on Yahoo are way down.
| 1:45 am on Mar 18, 2006 (gmt 0)|
Thanks for the feedback.
I'm aware of the negative press that YSM has had. We are looking at 10 to 12p bids so we're hoping to avoid the junk traffic that goes with 'major' keywords.
We've had really good results with AdWords and can absorb even 50% fraudulent/poor clicks as long as the others perform as well as G. I suppose the next few weeks will show how well YSM works. I'll report back.
| 2:13 am on Mar 18, 2006 (gmt 0)|
<<<<and can absorb even 50% fraudulent/poor clicks>>>
Then you are going to love Yahoo they will deliver you at-least 50% fraudulent clicks and sometime more
You are a prefect customer for Yahoo, agreeing for 50% fraudulent clicks before you even start. The only way to go with Yahoo
| 1:02 am on Mar 25, 2006 (gmt 0)|
|Yahoo has been adding junk ad vendors to their lists and you cannot exclude them. Even if you identify them, your CS rep will not exclude them for your account. |
Yes. They are getting worse and worse. Under tremendous pressure to grow revenues, I'm sure, but they take all sorts of low quality affiliates.
This is by far the worst thing about YSM, and that's saying something.
| 10:57 pm on Mar 27, 2006 (gmt 0)|
Yep, click fraud management is becoming a full time job.
Here's my latest communication with YSM after getting the usual "we have systems in place" BS:
<Sorry, no email quotes.
See Terms of Service [webmasterworld.com] #9>
You can probably tell I re-wrote this several times to tone down the language...
[edited by: tedster at 2:16 pm (utc) on Mar. 28, 2006]
| 9:43 pm on Apr 27, 2006 (gmt 0)|
I recently called Yahoo and pretended to want to become an affiliate to see how easy it would be. No problem! I was referred to their re-sell "partners" that would allow me to show the Sponsored Results on any parked domain/websites I could find. Yahoo now thinks that it can wash its hands from the problem since they believe it becomes the responsibilty of their partners to monitor these accounts. I guess turning a blind-eye works for a while.
| 3:52 pm on May 2, 2006 (gmt 0)|
YOverture - I've spent several thousand with YOverture so far and cancelled my campaigns last week. I could figure out why things were awry with their conversion rate, any more than I could Google. So I call a rep and explain that I would like them to look at my campaigns and tell me any areas of improvement. The rep said he needed to get with his boss and he would get back with me. A week later he called and said they had no suggestions.
I mentioned he should look at a similar campaign, to which he replied,"I couldn't divulge that information". No kidding? You mean you can't drop the ball on my competitors and give away any secrets? Nooooo.
How about looking at their campaign in order to see what your missing and make some suggestions? Me and my 2 million dollar budget are still waiting Yahoo!
His answer,"I'll get back to you".
How about refunding me the $199 I paid for your "expert opinion" that was a big flop?
I also turned in over $1000 worth of verified click frauds and they gave me a $33.52 credit after about 14 days or so. They seem to think if they bury your claim you'll forget about it.
I call it click fraud but really its non-US traffic, when I have a non-US filter activated.
So here I am, a total of 3 weeks since my first contact, and still no word.
Never knew Yahoo was so cash rich.
| 4:01 pm on May 2, 2006 (gmt 0)|
One more thing inbound, your not going to beable to upload your spreadsheet until you have spent $500 per month for 3 months.
Of couse I got a woman to do me a "favor" (thanks!) and do the first one, but since the editors didn't think my terms like,"auto loans", "bad credit auto loans" and "Auto Loan application" had nothing to do with my site <snip> , an application landing page, plus 493 of 800 associated KW's I spent half a day with #*$! and excel working on, I guess it doesn't matter.
If I could use the $199 advice they gave or they could come up with ANY suggestions, I might be upset, but most of the keywords they approved (blue cross blue shield, aetna, car insurance and loan calculators), my conversions are pathetic.
Guess I need to start selling BCBS, aetna and add a loan calculator so my site with conform with their editors precise evaluation procedures.
[edited by: werty at 3:03 am (utc) on May 3, 2006]
[edit reason] Removed URL - please see TOS #13 [/edit]
| 10:00 pm on May 2, 2006 (gmt 0)|
Besides bad Customer Service, in this case, is there anything else you get with the Platinum Level service?
It's taken me several weeks to try to get a call back after initially dealing with affiliates and lower level sales reps... I don't want commissions for some silly signup fee, what I'm really looking for is a better system to use than the ancient Overture tools. And an Agency-level login would be nice too.
Marketing on behalf of many clients we don't really have the option to just skip Yahoo altogether. But I do need to be frustrated a lot less with their Reps and their tools if we're going to keep spending money and recommending that our clients do.
If I can't get them to understand what I'm looking for from them as a business/agency, I'm guessing they won't be much help with my accounts either.