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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Conversion Rate Plummets.
jim2003




msg:812886
 10:58 pm on Mar 13, 2006 (gmt 0)

In the last 4 weeks, I have seen my sales conversion rate from long standing successful campaigns drop like a rock. Haven't seen similar results from adwords. Has anyone else had a similar experience?

 

powerstar




msg:812887
 11:27 pm on Mar 13, 2006 (gmt 0)

yes, check your log

alpine




msg:812888
 2:54 am on Mar 14, 2006 (gmt 0)

You can thank Yahoo's inclusion of a large quantity of junk clicks from the YPN network, which of course you cannot opt out of.

Voxman




msg:812889
 3:44 am on Mar 14, 2006 (gmt 0)

I've noticed the same thing. This may be my last week with them. I was furious when I found out you can't really opt out of the YPN network. Let's see how it works for them when we all just jump ship to MSN

bostonseo




msg:812890
 6:32 am on Mar 14, 2006 (gmt 0)

Yahoo is garbage. Why do you think Yahoo's stock is $30 and Google's is > $300 per share?

ccam96




msg:812891
 7:36 am on Mar 14, 2006 (gmt 0)

I've noticed the same thing. Curiously, as my clicks from Adcenter (MSN) have increased the last few weeks, my Yahoo clicks have stayed relatively constant. How is this possible? If Yahoo lost some MSN traffic, then how can they maintain it? My conversions have also dropped during this time somewhat.

danielanaidu




msg:812892
 6:24 pm on Mar 14, 2006 (gmt 0)

i have had the same experience over the last four weeks. anybody have any suggestions other than just dropping yahoo altogether?

bostonseo




msg:812893
 7:01 pm on Mar 14, 2006 (gmt 0)

"anybody have any suggestions other than just dropping yahoo altogether?"

Can't think of any. If you are smart I think you should stop bidding for a while - reason is that the prices will probably come down considerable and say in a month you can resume bidding at a much lower price.

I'm seeing this happening for me. Sure the conversion % is about 1/2 what it was 6 months ago, but so are the prices....so it's basically a wash.

powerstar




msg:812894
 11:56 pm on Mar 14, 2006 (gmt 0)

<<<I'm seeing this happening for me. Sure the conversion % is about 1/2 what it was 6 months ago, but so are the prices....so it's basically a wash.>>

The problem is if we agree and say noting click fraud will just increase and it will be impossible to use Yahoo anymore kind like findwhat.

On findwhat you can buy clicks for $0.10 where you have to pay $20.00 on Google. I would not touch findwhat if you pay me...

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