I bet you were also told you'd get 'quality' traffic :)
A common message running through all these threads is: YSM is failing and should be re-classified as a Tier II PPC program.
Tier II- YSM (falling), MSN (rising)
Tier III- Miva, Ask and the rest of the rip-offs
Do not commit a significant % of your PPC budget to YSM. MSN Adcenter full launch in June will rock YSM, new interface or not.
Even a level 2 now might be generous.
I just got off the phone with them about a recent click fraud investigation and for the first time in 3 years they are not acknowledging ANY suspicious clicks per my investigation request. I ask maybe once every 3 months to have clicks reviewed and everytime they have found proof of my allegations, now they are so far in the whole and losing advertisers' that I contend they are just not going to be acknowledging click fraud from now on.
They just don't get it - they are a desperate company.
Uh, Buh-Bye Yahoo.
We'll see a hail mary re-launch of YSM to counter the full launch of MSN AdCenter but the only way for YSM to change the tide is to admit there mistakes and become more transparent. The problem is YSM is too embarassed to publish their ad distribution network.
C'mon Y- who are your partner sites?
I agree with all the statements made above. We spend nearly $1 million per year with YSM and get the type of service you'd expect from a Kinko's employee. They are, without a doubt, the most disorganized company I have ever dealt with in any capacity. They have gotten so bad, in fact, that we have decided not to invest anything new and to become as independent of them as possible. Even though their traffic is quality (although even that is falling quickly), the nightmare of dealing with their inconsistent editorial policies and their hopelessly confused staff just doesn't provide the type of ROI that the other big players can provide.
I hope Yahoo is reading this - heck I'll probably email it in to them.
Did they fire that CFO yet?
They need to do more than fire their CFO.
Well if this makes you feel any better, my account is like 2 levels above gold, diamond or something, and the support is still crap.
Yahoo just plain sucks when it comes to PPC, that's all there is to it.