I doubt it will have any impact. In fact the situation will probably get worse once then lose MSN.
It will get worse for Yahoo. Once MSN kicks in we are going to downsize our Overture account by half to start and hopefully be able to leave them entirely. I hate the fact we can't opt out of their so called partnersites which I have reason not to trust.
Partnersites indeed. Spam sites is more like it
We've been seeing nearly exponential growth of these types of Y 'partner' sites, lately. Most of them seem to be 'for sale' or 'parked'.
I wonder about Y's rationale for subjecting its advertisers to intense, confusing and haphazard 'editorial' scrutiny even as its 'partners' are exemplifying the very worst the 'net has to offer.
80% the traffic we have been receiving from Yahoo / Overture over the past 8 months has been total junk.
I have also noticed that a majority of these hits are from foreign countries and from parked domains, who serve "pre-filled" search queries.
I am still scratching my head as to what they are doing over there.
My recommendation would be to call them and email them to let them know you are extremely unsatisfied. Hopefully if they receive enough calls and complaints they will adjust their strategy accordingly.
The sad fact is a majority of people advertising with them are not tracking their traffic, thus have no idea what is happening.
I have received a couple of replys and sent them my logs explaining how I wonder why a website about "knitting for retired people" sends clicks to my "muscle car site". Of course the terms in " are just an example, but the real world sites and search terms are way off. Still no $$ love back from them though.
As their revenue continues to rapidly decline, credits are going to be fewer and fewer. At this point, Yahoo is concerned with only one thing - making money.
Actually the credits are pretty much useless anyway - it just results in say $75 more suspicious (aka fraudulent) clicks.
The ONLY way to get Yahoo to improve their search partner quality is for advertisers' to say enough is enough. Translation: stop spending money with them until they clean up their program.
Can someone explain how you get Overture clicks from 'partner sites' when all the matching is turned off - I assumed the only places the adverts would be shown would be on yahoos serps if matching is off.
Is this no the case?
"I assumed the only places the adverts would be shown would be on yahoos serps if matching is off."
You are misinformed. Google allows you to select only
results from searches on www.google.com. Yahoo DOES NOT allow you to just have your ad served only from searches done on www.yahoo.com - they FORCE you to take clicks from every one of their search partners.
Now who are their search partners? I love how they will not tell you. Gee I wonder why? If they were these great websites, I'm sure they would be happy to provide their names :)
yep, boston, your dead right there.
we have spoken to our rep in the past few days complaining about the quality of their traffic. He has asked us to compile a list of the sites we are getting the rubbish traffic from, to see if he can do anything about it. I am not sure if he is just asking to make us think that he is going to do something or if he actually can do something.
We have closed more than 7 of our accounts with them in the past 6 weeks.
We also asked for a list of partner sites, and guess what, "it continues to grow so we do not have an updated list". Thats ok, last months list will do us. "No sorry we don't have one...."
I'll keep you updated on what happens after we send him the list of unacceptable sites.
We would be willing to re-activate the accounts if they do something, otherwise Google's gonna be getting richer quicker!
Glad to hear other experienced advertisers' are significantly reducing or cutting off all ties with Yahoo!
I can feel them starting to shake. If you own that stock dump it now - next quarter's earning report will be BAD.
Yes, Yahoo traffic is now significantly garbage, with all of the junk partners they have added and not segregated as content.
They're going to throw the baby out with the bathwater, and nothing will be left.
If everyone on this thread is saying that it's the quality of Y!Search traffic that's horrible lately but not the quantity, then wouldn't that mean Yahoo's going to have a good quarter rather than a bad one? Advertisers being pissed about quality would be more likely to have a revenue impact for Yahoo in future quarters, one would think.
I'm not sure we understand each other. I'm saying that in the last 2 months many longtime Yahoo-Overture advertisers are spending less and less. I know I am spending about 25% what we spent just last November. And
on most of the competitive keywords, the CPC prices have fallen. What causes prices to drop? It's suppply and demand - less advertisers mean lower prices.
Perhaps this quarters revenue decline may not be as dramatic as I might think, but going forward this company
(and its stock price) are screwed. In the last 3 months, Yahoo's stock is down 30% - get out now I'd recommend.