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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Content Match and Advanced Match OFF yet.
I'm still showing on partner sites....why?
Voxman




msg:803800
 6:27 am on Feb 9, 2006 (gmt 0)

Advanced Match Type : OFF
Content Match™ : OFF

Turned them off more than a week ago. Yet, I'm still showing up on their partner sites and my budget has doubled in the last two weeks. I just sent them an email today and I'm completely peeved. They better be coming up with some compensation since this is there fault.

I want nothing to do with there so called 'partner' cheating, low ROI spam sites...so I'm pissed to find out that OFF does not mean OFF.

Same for Avanced Match. It's turned off but still not really off.

Anyone else having problems with them?

I also noticed that I'm competing with these fly by night search engines carrying Adsense ads. I mean what is that? I reported them and they are looking into it but who knows. As I told them...I'm competing with adsense ad sites that have my Adwords ad on the page anyway. It doesn't make any sense for them to allow that because if they don't do anything about it ..I'll just stop those keywords altogether since I'll be showing up on these sites with my google adwords anyway.

On another note, AOL was competing on a large number of keywords in my field aiming at a page that didn't have what they said it had. Matter of fact AOL has no business in this area altogether. I guess they don't monitor them like they do the smaller clients by actually visiting the page.

To their credit however, they did kick them completely out of my area after about 4 complaint emails.

I'm sick of the game of having to monitor my PPC's every couple of hours to make sure my competition is not driving my budget into the ground by cozying up to me from behind.

Yahoo, wake up before you lose all your clients. I left Kanoodle, FindWhat and Enhance and I will leave you too. Your ROI is going down all the time and you are just making it easier to say goodbye or to at least seriously cut our budget with you by 3/4

End of Rant

 

Tropical Island




msg:803801
 2:56 pm on Feb 9, 2006 (gmt 0)

Yet, I'm still showing up on their partner sites

You would really be surprised as to what "they" consider "search" partners. As they lose legit traffic sources more marginal sites become "search" partners.

Voxman




msg:803802
 7:56 pm on Feb 9, 2006 (gmt 0)

As they lose legit traffic sources more marginal sites become "search" partners.

Tropical. You hit the nail on the head.

So when is content not a content site? Ahh when it's a sponsored search. EXACTLY the traffic partner that I was trying to avoid. And the difference it? One doesn't have content but just a search.

They got back to me today and said the following

We researched the site you gave us and they are showing our Sponsored Search results when you type in a search. This is different than Content Match. With Sponsored Search you will type in a search term and Sponsored Search results will populate. With Content Match your listings are shown next to relevant material on our affiliate network, and your links are shown without a search. Content Match listings are usually shown in an "advertiser link" box somewhere next to an article on our network. You received a referral to your website because someone on somesite.com typed in one of your search terms and your Sponsored Search advertisement was displayed. This is Sponsored Search traffic.

They are losing it. Besides this I'm competing for top spots with Adsense sites adverstising on Yahoo PPC. Those sites have my add showing anyway so why don't I just let them win. They show my ad and Google gets my extra dollars. Smart move Yahoo. Google must be just snickering at this developement.

hoosierdraft




msg:803803
 8:27 pm on Feb 9, 2006 (gmt 0)

Just got off the phone after talking with my "gold" account contact. My question to him was concerning my content match status, was it on or off. He confirmed that it was off. I questioned why my ad was showing up on skinnyllama. He was not familiar with the site but checked into it. Evidently they are now a sponsored search affiliate. Since when? No idea. Can you give me a full list of all sponsored search affiliates? Well, we are adding them too quickly to keep up on it. Surely you have a list somewhere? My supervise is not available, can I get back to you in a few minutes. Still waiting.

Tropical Island




msg:803804
 10:40 pm on Feb 9, 2006 (gmt 0)

This is the NEW Yahover! Get ready for the ride...

bostonseo




msg:803805
 11:52 pm on Feb 9, 2006 (gmt 0)

I'd move all your money NOW to Adwords, UNLESS you are in my industry.

But seriously, Yahoo will be the FindWhat-like in 3 months. If you are a stockholder, sell fast!

Voxman




msg:803806
 10:46 pm on Feb 10, 2006 (gmt 0)

I got the same answer when I talked to someone on the phone. Basically there is a difference between sponsored and content... but that's not the point. I don't want to be anywhere but Yahoo search but that's not possible I guess. Meanwhile my clicks keep going up and the sales and profits stay the same...so you know there is cheating going on.

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