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Yahoo Search Marketing Pay Per Click Advertising Forum

Overtures Partners
Should ads be marked as sponsored?

 11:24 am on Jan 24, 2006 (gmt 0)

(I dont use the content match)

Looking through the logs i notice 3 sites showing my ads these sites are directories you wont of heard of unless youre into arbitrage.

What are the rules for overture partners? Should the ads be marked as sponsored links and not search results?

Anyway not to have your site shown on these sites?



 11:29 am on Jan 24, 2006 (gmt 0)

My personal view is that these ads should be marked as being sponsored, but I know that many of Overture's partners just display them as regular search engine results.

You can't opt out of these sites.


 9:51 pm on Jan 24, 2006 (gmt 0)


How do you opt out of these sites? My understanding was that you can only opt out of content match. Are you saying you can select certain search partners you don't want to serve your ads?


 10:13 pm on Jan 24, 2006 (gmt 0)

I misread sem4u's post. He clearly said you CAN'T opt out of these sites; too much wishful thinking and poor reading on my part.


 7:31 pm on Jan 25, 2006 (gmt 0)

They should at least tailor their affiliate code to be more recognizable. We've been seeing a lot (a LOT) of television station websites being added to our referrers, and I haven't seen one yet that indicates the ad block comes from Yah.

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