homepage Welcome to WebmasterWorld Guest from 54.226.213.228
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
GoTo
Recent Interesting Stuff
Mike_Mackin




msg:804644
 11:16 pm on Feb 28, 2001 (gmt 0)

Q4 results
[irconnect.com...]

.............
Advertisers paid GoTo an average of $0.17 for each paid introduction during the quarter ended December 31, 2000. This compares with an average of $0.17 for each paid introduction in the fourth quarter of 1999 and $0.21 in the third quarter of 2000.

"We had a blow out quarter, doubling paid introductions to 228 million from the third quarter to the fourth quarter," said Meisel. "Not surprisingly, this significant increase in traffic had an effect on our average price per introduction. We're confident that as these new leads are absorbed by our advertisers, we will see an increase in this metric as well."
................

 

NFFC




msg:804645
 12:42 am on Mar 1, 2001 (gmt 0)

>we will see an increase in this metric as well

I think that will be the real acid test of the GoTo model, they certainly need to get the average up.

They certainly seem to have gained a measure of acceptance here in the UK, which to be honest surprises me, thought they would fall flat on their face.

IMHO they need to do two things:
Drop the "iffy" partners, even if it means taking a short term hit on sales.
Stop the human review of every ad, it must be a huge drain on resources and looks very inefficient compared with the Google AdWords program. They should have a search quality team to ensure that the listings are appropriate.

JohnNovaNYC




msg:804646
 11:11 am on Mar 1, 2001 (gmt 0)

These word were all to prophetic, considering an increase has just kicked on...Spookey lol :(

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved