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Yahoo Search Marketing Pay Per Click Advertising Forum
|Increased costs - lowering roi|
Increasing ad spend in the last week.
In the last 10 days I have seen a rise in my overture ad spend. The extra traffic is nice but... the quality isn't the same and it doesn't convert. My guess is that it is from the beta of YPN.
Almost all traffic that doesnt come in from yahoo.com itself is total junk in my opinion. In fact our ROI for that traffic is less then .001%.
It would seem that Yahoo!/Overture does not care much about the quality of traffic sent to their advertisers.
As long as we keep bidding, they will keep sending enough junk to pad their checkbooks.
Here's the bottom line. Yahoo has given their sponsored search feed to a bunch of so-called high level publishers. These include typo-squatters, gator(adware), and other shady web players.
You can't turn it off, because it's not content match. I have complained to Yahoo several times about it, but it falls on deaf ears.
My solution... spend more with Google, and wait for MSN's PPC engine.
When Yahoo loses MSN their network quality is going to be the same as FindWhat's, or Kanoodle's.
The only difference being the Yahoo coverage which currently represents about 12% of my total referrals.
I fully agree that their whole program is headed into FindWhat territory with only one gem in the crown. We cancelled out FindWhat in Jan.
The rest will be garbage.
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