Firstly, I hope no one has answered this question previously. I have had a search around but I couldnít see anything specifically covering this. If there is, I apologise for going over old ground.
My question is fairly simple; are the end-users (the searchers) of Overture based search engines and Google vastly different?
I know thatís a rather broad question, so Iíll try to put it into some context.
Some time ago I set up Overture account with around 40 terms and set them running. The performance was very poor with almost no clicks, though it wasnít costing anything so I wasnít too concerned. I eventually switched the account off and headed back to Adwords, which has always been quite good for me.
More recently I decided to try applying some of my Adwords gained PPC knowledge to Overture. I started up a test with a couple of terms, terms Iíve been using in Adwords with a great deal of success. This time around I got plenty of clicks at a very good price Ė I was pleased to see the improvement.
Unfortunately, while my Adwords click to sale ratio is around 10% my Overture ratio is just 1%. Iím very puzzled by this, because the ad text, terms and pages are almost exactly the same for both the Overture and Adwords accounts.
Is it just that people who use Overture based search engines are different from people who use Google? I have no idea why else the ratio would be so much different.
Can anyone shed some light onto this? Or perhaps at least sympathise if youíve had similar experiences?