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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Does Yahoo Change Your Ad Copy?
Cause it really s**ks!
humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 2639 posted 8:14 pm on Oct 6, 2005 (gmt 0)

Hi folks,

Sorry if this has been answered before.
I have searched through this forum but could not find an answer. If I missed it please just refer me to the relevant thread and I'll do the reading myself.

I am relatively new to YSM, to be honest, I am really clumsy with it. 99% of my listings do not generate clicks at all. But I have 1 or 2 that really do well. They generate clicks, and these clicks convert into sales. Not making a profit yet, but who knows.
Now what's my point?
I had one listing that was the most succesful.
A couple of day ago I saw this listing suddenly had a completely different ad-copy from what I originally wrote! It had generated double the clicks I used to have for about 3 days, so it costs me some money. But when I checked my sales for that listing, there were ZERO conversions. The new ad-copy, from wich I have no idea how it got there, was a complete mismatch with my landingpage. So whoever added that stupid ad-copy ows me 50 bucks!

Am I going crazy, is the next thing I think I was abducted by aliens, or does Yahoo change our succesful ad-copy into stupid mismachting nonsense?

 

Paul_N

5+ Year Member



 
Msg#: 2639 posted 10:49 pm on Oct 6, 2005 (gmt 0)

[webmasterworld.com...]

In short, yes they do.

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 2639 posted 3:51 pm on Oct 7, 2005 (gmt 0)

Thanks Paul,

I read your post before but didn't fully understand it, therefore I posted my question anyway.
Can you give me a clue as to why Yahoo changes our ad-copy without further notice? Me having no conversions doesn't bring them more money. It makes me stop running the ad leaving them with no revenue at all!

SFReader

5+ Year Member



 
Msg#: 2639 posted 7:45 pm on Oct 7, 2005 (gmt 0)

Thanks for bringing this to my attention.

I took a look and Overture has changed the wording in a number of my listings. Often the meaning is changed, sometimes the new sentences are not even gramatical.

This is so much like the rest of Overture!

Peter Cornstalk

5+ Year Member



 
Msg#: 2639 posted 4:22 am on Oct 9, 2005 (gmt 0)

Yeah they changed some of my listings one time and it didn't even make sense. I emailed them and said that I know my market better than they do, don't change my copy if you don't understand the market and make it sound nonsense. So they just said if you don't want the content changed, let them know and they will just decline the listing next time. Gee thanks Yahoo.

Of course I resubmitted it the same way again and apparently it found it's way to an editor that spoke english and wasn't on crack and it got approved with no chages.

beren

10+ Year Member



 
Msg#: 2639 posted 5:28 pm on Oct 10, 2005 (gmt 0)

Yahoo knows better than you.

bulsworth

5+ Year Member



 
Msg#: 2639 posted 5:53 pm on Oct 10, 2005 (gmt 0)

I had this same situation at my last job. I wrote specific copy and submitted. I checked back a day or so later only to see the copy was completely different from what I wrote. Not only did this new copy make no sense but it was grammatically incorrect. I am in a good mood today, so I won't write anything mean about what I think about the people who actually wrote it.

I called Yahoo up and asked why. they said that it was because the copy submitted by me did not follow their editorial guidelines so they made some adjustments. I couldn't believe they did this without my permission. not only that but I was baffled because I had submitted the same exact copy a few days earlier on some other ads and it was approved exactly as I submitted it. They blamed it on different people reviewing the copy (great excuse). I told them that from then on if they had a problem with the copy to either let me know or just decline it. They agreed to this.

I think in the end they should not touch a clients copy without the permission of the client. if they have an issue they should let the client know or just decline it. I do not mind if they make suggestions but do not change my copy without my knowledge.

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 2639 posted 9:24 am on Oct 11, 2005 (gmt 0)

Yeah Bulsworth, they just should not mess with our ad-copy, especially not the succesful kind.
I only found out they had changed my text after three days. I saw my sales decline but thought it was because of less clicks generated by Yahoo. However, I could not login to check it out, because of login errors at Yahoo. So after 3 days I could login again and saw that these folks just had completely messed up my ad-copy, without my permission, resulting in no sales anymore, but double the cost!

Yahoo, please let us be and don't damage our business...

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