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Yahoo Search Marketing Pay Per Click Advertising Forum

Content Match Traffic Discrepancy
Traffic showing in logs, but Y! claims not to be charging...

 4:45 pm on Sep 28, 2005 (gmt 0)

Hi everyone.

We are having some concerns with Content Match traffic showing up in our logs. You know the Y! partner sites that show Y! ads on behalf of Y!.

We are seeing referrals from these partner sites surpassing the traffic levels from Yahoo itself in our logs, yet when i contacted Yahoo (which took months and was nothing but a nightmare), they said we haven't been charged for the traffic.

Just wondering why the partner site would be showing our listings for free? Seems a little unlikely to me. So I am wondering if this traffic is just being blended into the other traffic.

I've asked them, but as usual it takes weeks to hear back.

Oh yeah, we've never had content match turned on.

If anyone else out there has been through this, please let me know what you did to deal with it.




 1:42 pm on Sep 29, 2005 (gmt 0)

IF you were receiving Overture Content Match clicks, and had Content Match turned off, and were not getting billed, why would you do "anything"? :)

How are you identifying that the traffic is coming from Content Match distribution?


 9:41 pm on Sep 29, 2005 (gmt 0)

We are asking about it because A: its showing up in our logs, and B: when viewing the partner sites you can see when doing mouseover on the link that it is a overture coded link.

Since they say we aren't getting billed for it, I am wondering if the traffic is being lumped in with the traffic we are paying for.

As I said, why would a content match partner waste a listing on someone that's not paying for the clicks when they could be billing someone. Doesn't make sense to me.


 2:20 pm on Sep 30, 2005 (gmt 0)

Just make sure you are not getting billed.. :)

Overture's had multiple problems over the past few months.


 2:26 pm on Sep 30, 2005 (gmt 0)

Yeah thats what I've been trying to do for the last 3mths. lol Just wondering if anyone has examined their log files for partner site traffic when they have content match disabled. If you haven't, then you might want to.


 8:05 pm on Oct 14, 2005 (gmt 0)

No one?


 8:55 pm on Oct 14, 2005 (gmt 0)

ARe you 100% sure this are content match and not sponsored listings showing up on scraper sites?

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