Just finished checking my Inktomi placements on IWon and noticed PPC listings on right hand side under Partner Search Results. Top 7 GoTo listings come up in a highlighted box with full descriptions. Time to update the GoTo partner list!
How many more are going to jump on board ? mind you I would be very interested to know the stats on how many surfers click on results that are outside of the search engine they are using.
I would have thought that most people have a blinkered view on SE's and would only look for the main results and I suppose I also would have to drop myself into that category as I've been to Iwon recently but never noticed the goto results.