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Yahoo Search Marketing Pay Per Click Advertising Forum

Overture web app sucks
some one had to say it

 4:52 pm on Jul 18, 2005 (gmt 0)

Sorry to all ops and fellow webmasters for the title on this post. Im sure Im not the only one that thinks that the overture web app doesnt work half as well as google adwords. The interface is dumb and full of bugs. It takes 3 times more time to get things done on overture. I just find my self getting tired in the midle of triying to add some keyword, add campaigns etc and just closing the browser window with anger. Also ther webpage is very slow and every page takes for ever to load. Whats with the 500 keyword limit?

I know I can reach a great market by using this tools, so please Yahoo fix this thing and get it done right. Its clear that you can do a lot better than this.


Tropical Island

 7:53 pm on Jul 18, 2005 (gmt 0)

It has never worked well. Just check back through the threads in this forum. Go as far back as you want. It's full of complaints.

It must have some inherent code from the early days that they have never gotten rid of that lingers and messes everything up.

Or they just have really bad programmers.


 8:21 pm on Jul 18, 2005 (gmt 0)

by fixing this I bet they could double their business overnight.


 10:40 pm on Jul 18, 2005 (gmt 0)

Then drop their minimum bid price to US$0.05 and double it again


 10:54 pm on Jul 18, 2005 (gmt 0)

Not that I think it will do any good, but it's nice to be able to vent. Yeah, it sucks bigtime. Their programmers should be forced to spend some time working with Adwords, and see how much more user-friendly it is.


Tropical Island

 11:09 pm on Jul 18, 2005 (gmt 0)

Then drop their minimum bid price to US$0.05 and double it again

That's the funniest thing I've read today.

I'm so frustrated with them the last week and a half trying to open a new NL account that a little humour helps.

I just have to add that after numerous e-mails pointing out their errors (which they eventually admitted to) I now find that the traffic is so low that I'm going to have trouble reaching the 25 Euro minimum.


 12:37 pm on Jul 19, 2005 (gmt 0)

New to overture, but been using adwords for awhile. Just opened my overture account and cannot figure out how to add a keyword. I agree, their interface is not very user friendly.

Someone please tell me how to add a new keyword.

Tropical Island

 2:29 pm on Jul 19, 2005 (gmt 0)

I'm doing this from memory so it may be a little off.

Go to the page where you monitor your bids - Manage Sponsored Search.

You will see along the top navigation bar a link to "add keywords".

Now if you need support (you will) there is a very faint link on the bottom of each page that says Support Center. Just roll your mouse over the bottom of the page and it will darken up.

Next update they are going to make it invisible and move it from spot to spot to cut down on support queries:-)


 12:05 am on Aug 4, 2005 (gmt 0)

The failure of Overture relies upon simple issues,

Bad programming and current programmers
Bad interface, desiged by a group with no knowledge of user intelligence / habits
Run by a board of business men who have no idea of how to encompass the internet community
Badly trained, lazy editors and badly programmed editorial automated script/s
Awful support with no real guidance of who to call to fix things, pass the buck around system
No overall account assisant to review problems
Depending on luck - around 10-20 times slower to set up fully working campaigns than Google. Even still... your never get all the keywords you want, even when there is nothing wrong with them.
Most advertisers end up with their keywords in Google first, while trying to figure out how to get just some of them in Overture - by that time advertisers are happy to spend the majority of their budget in Google. It will be very difficult for them to change that now... and they still have the same problems!

Honestly, if they make 20million a year they could be making 100million with very simplistic changes to their system. I know i could write a list of things to change after a night at the pub that would double their companies profits within a year!

Only good point - have a large advertiser base and can actually be much more cost effective than even Google if you are willing to spend months getting the campaigns running properly.
How on earth all those advertisers came on board such a shabby system is anyones guess.

Heres a clue for everyone involved,


Possible hope - Yahoo now owns it, lets hope that sort it out finally and once and for all!

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