homepage Welcome to WebmasterWorld Guest from 184.73.40.21
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Conversion tracking seems unreliable
Compare notes
vanderbolt

10+ Year Member



 
Msg#: 2480 posted 10:29 pm on Jun 3, 2005 (gmt 0)

Our OV conversion tracker is showing triple the conversion rate as that of Adwords and our in-house stats. Is anyone else experiencing the same? Could it have anything to do with the way the tracker was installed?

 

awardmasters

5+ Year Member



 
Msg#: 2480 posted 12:40 pm on Jun 4, 2005 (gmt 0)

It should be fairly simple to determine if the conversions actually exist. I don't know what you consider conversions (purchases, sign ups, etc.), but did they occur?

bostonseo



 
Msg#: 2480 posted 3:46 pm on Jun 4, 2005 (gmt 0)

Yes their tracking tool is not that reliable. I've used it, but now do not. And 99% of the time it was wrong it OVERSTATED conversions...surprise surprise to give you the sense you were doing better than you were.

Houndstooth

5+ Year Member



 
Msg#: 2480 posted 8:57 pm on Jun 4, 2005 (gmt 0)

From my experience both Google and Yahoo conversion trackers overstate conversions. Google admitted to me as much. I use these tools only as a backup to my primary tracking solution.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved