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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Conversion tracking seems unreliable
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vanderbolt




msg:803010
 10:29 pm on Jun 3, 2005 (gmt 0)

Our OV conversion tracker is showing triple the conversion rate as that of Adwords and our in-house stats. Is anyone else experiencing the same? Could it have anything to do with the way the tracker was installed?

 

awardmasters




msg:803011
 12:40 pm on Jun 4, 2005 (gmt 0)

It should be fairly simple to determine if the conversions actually exist. I don't know what you consider conversions (purchases, sign ups, etc.), but did they occur?

bostonseo




msg:803012
 3:46 pm on Jun 4, 2005 (gmt 0)

Yes their tracking tool is not that reliable. I've used it, but now do not. And 99% of the time it was wrong it OVERSTATED conversions...surprise surprise to give you the sense you were doing better than you were.

Houndstooth




msg:803013
 8:57 pm on Jun 4, 2005 (gmt 0)

From my experience both Google and Yahoo conversion trackers overstate conversions. Google admitted to me as much. I use these tools only as a backup to my primary tracking solution.

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