| 4:02 pm on May 15, 2005 (gmt 0)|
I have seen less clicks from Yahoo too. As you know, MSN has cut way back on their distribution with Yahoo. Sure yes they still serve the ads, but on the majority of the good terms MSN has sold fixed CPC deals directly to advertisers on spots #1-3. So If you have the #1 position on Overture(Yahoo) you really are only #4 on MSN (again for keywords that MSN has sold directly to Advertisers...but they've sold the majority of terms >$1). So traffic from MSN via Overture is down dramatically for most advertisers.
That just one reason.
| 3:30 am on May 16, 2005 (gmt 0)|
Thanks a lot for you reply. Does it means let us say my postion is number 7 . Do I need to change it to 3 which could bring the same number of traffic which I was getting earlier ( May be more becuase my postion is changing in Overture from 7 to 3). Do you know when this change happened.
| 2:40 pm on May 16, 2005 (gmt 0)|
According to this thread here
this has been the case with MSN for a long time. Does anyone know for sure for how long MSN has been selling positions 1-3 directly to clients?
Also, is this just a US thing or does it apply to advertisers worldwide?
| 4:32 pm on May 16, 2005 (gmt 0)|
MSN has been doing direct deals for minimally 2 years now. They have been very aggressive in selling spots #1-3 in the last year. As I said before, there are very few keywords that are 'tops' in impressions not sold out on MSN. So again #1 in the DTC on Yahoo/Overture means usually #4 on MSN.
So with Yahoo/Overture now, you pay the same price for #4 spot on MSN as you do for #1 on Yahoo.
| 12:29 am on May 20, 2005 (gmt 0)|
Now that you mentioned this, I looked at my stats. And yes, something changed bigtime on May 4th. I thought it was seasonal, but I can see overture is playing around with some matching options on misspellings and stuff with advanced match. Not sure why overture is doing this, but I actually thought they had a winning formula before May 4th. Anyone know what is going on?
| 10:32 am on May 20, 2005 (gmt 0)|
I bid on political terms so my account has been going nuts since the filibuster mess errupted..
Other then that, Yahoo has been the Best. I don't use adwords anymore since i don't like Google's TOS and post billing.
Pre-pay for me..