I have a companie that sells coffee equipment and cofee online. I am using PPC to promote my online sales. However I am confused by the whole PPC malarkey. Consider the following:
Rank Company Max Bid Reality1 Reality2
1 A 6.00 2.02 4.01 2 B 4.00 2.01 2.01 3 C 2.00 2.00 2.00
Now suppose I am company A. If the max bid of my nearest competing bidder was £4, would I be paying a penny above his/her max bid (reality 2 £4.01) or above what they are actually paying (reality 1 £2.01)?
Somebody please clarify this!
Also, do the rules work the same in espotting and google adwords?