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Yahoo Search Marketing Pay Per Click Advertising Forum

If the Overture Interface was like adwords...
would you spend more or less?

 9:05 pm on Apr 25, 2005 (gmt 0)

To me using Overture is not nearly as nice an experience as Google (user interface wise).

When my boss asks for 10,000 clicks for a certain campaign, I often won't even bother with Overture if Google can get me the traffic...and the only reason is that adwords is so much easier to use and navigate through...

anyone else agree or disagree?



 4:12 pm on Apr 26, 2005 (gmt 0)

I strongly strongly strongly strongly agree.


 4:49 pm on Apr 26, 2005 (gmt 0)

you'd think they would have learned that by now, I think there are a lot of people like us.

Tropical Island

 6:17 pm on Apr 26, 2005 (gmt 0)

I also agree.
The interface is just too slow.


 4:46 pm on Apr 27, 2005 (gmt 0)


I just added a $200 per day campaign, and I was glad to see that Google could fill all of my traffic - that way I didn't need to use Overture.

there are lots of us out there who feel the same way!


 12:02 pm on Apr 28, 2005 (gmt 0)

Agreed. It is sooooooooo slow.

Not very user-friendly either.

Have been putting up with the slowness for years. Does anybody know if Yahoo has plans to improve the control panel?

If not, then I think we're going to close down our account. It has just taken me an hour to add a few words to our 'excluded keyword' list because their site is so slow and keeps giving message saying 'server error - please try again later'. Never once had such a warning on Google or other big PPC search engines.


 12:16 pm on Apr 28, 2005 (gmt 0)

Totally Agree.......

Also I tried to change my budgeting, being a highly experience web user you would think.. not a problem..

Well, on Overture after about an hour I just emailed them.. Iv stopped using them now, if they were liek Adwords i'd come back..

Come on Yahoo / Overture.. Sort it out

Tropical Island

 2:48 pm on Apr 28, 2005 (gmt 0)

This morning there are issues with the interface.

For the longest time we couldn't even reach the login page.

Just a few minutes ago we were able to login in to our main account but the 2nd account came up with server errors.


 3:04 pm on Apr 28, 2005 (gmt 0)

3 years ago I used to 'sing the praises' of Overture. That ended July of 2003 when the totally changed the DTC and things have been nothing but a mess since.


 11:03 pm on Apr 28, 2005 (gmt 0)

I would absolutely definitely 100% have to agree with you on this and here is why.

1) Google allows you to choose the region your ads appear.

Overture forces every possible click on you, including those clicks that are from out of country.

2) Google lets you choose wether to be shown on affiliate/content sites.

Overture/Yahoo! forces every peice of crap click on you. ( From my analysis this system runs rampant with click fraud from out of country affiliates. )

3) Google has your ad up and running in literally minutes.

Overture requires someone to review your listing, and if it is declined gives you some rediculously vague reason why. Sometimes it takes weeks to get a certain keyword included because it takes them 2-3 days to review the listing every time you resubmit.

4) Googles customer service and responses are far faster and superior to Overture. When contacting google regarding some listings that were not appearing they got back to me within 4 hours.

When we contacted Overture we had to wait 2 days for our first response, and another 2 days for our second response. ( So much for paying $200 for preferential treatment, which is a total rip off in my opinion )

The only thing Overture has going for it is Yahoo.com. If yahoo.com was smart they would allow their advertisers to choose wether to be shown via their "Partners" websites or strictly on Yahoo.com. I think the overall quality of clicks their clients would receive would be better and in turn their bids would go up.

As you can tell I am a very dissatisfied Overture customer, unfortunately its the only way to get on yahoo.com.

Cheers and good luck.

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