le_gber
msg:813601 | 2:27 pm on Mar 1, 2005 (gmt 0) |
would it be quicker to turn precision match off (as in limited to the exact keywords you've put) insted of the broad match? Leo
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redzone
msg:813602 | 5:14 am on Mar 2, 2005 (gmt 0) |
travisk, Actually the solution in Overture would be to turn "advanced match" off, and only bid on specific keyword phrases you want traffic on. I never put much thought into the 45 limit before, but I like to measure ROAS/ROI on each term individually, so I rarely use advanced match.
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sem4u
msg:813603 | 8:55 am on Mar 2, 2005 (gmt 0) |
Yes I would turn advanced match off. I know I do :)
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travisk
msg:813604 | 9:58 pm on Mar 2, 2005 (gmt 0) |
If I turn off Precision Match then I will miss too many opportunities that I can't specifically target... i.e. "[comptetitor] widget services"
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redzone
msg:813605 | 10:13 pm on Mar 2, 2005 (gmt 0) |
Travisk, We said turn off "Advanced Match" within Precision Match, not Precision Match itself. Then add keywords for your specific terms you want to bid on.
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travisk
msg:813606 | 10:29 pm on Mar 2, 2005 (gmt 0) |
Sorry, got confused. I meant "Advanced match". Looking through our ROI reports, I would be losing business unless I added every single one of our competitors (in the 1,000's). I guess I have no choice but to pay for the local searches.
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redzone
msg:813607 | 11:13 pm on Mar 2, 2005 (gmt 0) |
We track some extremely large Overture campaigns, a few in excess of a million terms.. You only get charged when someone clicks, I'd set up your account, exactly the way you want it. :)
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