You better warm up that ancient "B Central" account. Microsoft could turn out a PPC engine in a heartbeat and redirect it's traffic around Overture.
Think about it, Microsoft rarely gets involved in anything that it doesn't intend to dominate. Their own crawler, a new database, the next generation Windows due out soon... A PPC is probably coming along with Longhorn.
Pesonally, I'd love to see a 3rd ppc. Especially with Microsoft behind it. You never know what clever way they'll integrate it into every computer on earth.
Msg#: 2245 posted 11:31 pm on Dec 11, 2004 (gmt 0)
Even if MS brought a PPC engine on-line they would need time to sign up advertisers.
This would probably indicate that running their own ads along with Over's for a year or so while they built up their customer base would be a good idea. No loss of income!
It will be interesting to see what the minimum bids would be - 5¢ like Google which has been really succesful at bringing in small advertisers or 10¢ like Over (or more in Europe) and eliminate the small guys.
Many of my key words in Over that used to have 4 or 5 adveritsers are now down to 1 or 2. Luckily we are still grandfathered on many terms at 5 or 6¢ or we would have deleted them.