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Yahoo Search Marketing Pay Per Click Advertising Forum

    
The new Goto and Click Demographics.
Brett_Tabke




msg:813139
 10:36 pm on Jan 29, 2001 (gmt 0)

We've been studying very close what the new enhanced aol, alta, every-dog-on-the-block Goto has been producing. What am I seeing is, although click through rates have increased, conversion rates fell 20 to 30 percent in late december compared to Oct. I'd think 5-10% of that could be written off as seasonal surfing habits, but the rest?

 

CyberSpaced




msg:813140
 10:44 pm on Jan 29, 2001 (gmt 0)

Could it just be that people are getting tired of goto? We've seen it happen in the other major search engines. They get too big, and their hits become less and less relevant. And click-through ratios suffer. Add to that more and more indexes vying for the same number of surfers, and with the popularity of page linking the concept that people only need to find one result and surf along the links pages until they find what they want?

Call it the flooded-market,tired-surfer,over-indexed,search-engine-reversal-trend with a side of restructuritis plaguing the overall market...

tedster




msg:813141
 12:22 am on Jan 30, 2001 (gmt 0)

>> conversion rates fell 20 to 30 percent in late december compared to Oct.

The same pattern here. GoTo adds partner sites --> clicks go up --> conversions go down --> bids go down as a result.

Wasn't it about the same time that GoTo also "enhanced" their keyword bids so that plurals and singulars were considered the same word? Other kinds of kw blurring went on as well, such as the compound and split-up versions of words now count as one word, etc. All of which makes it harder to target precisely.

Mike_Mackin




msg:813142
 2:15 am on Jan 30, 2001 (gmt 0)

>All of which makes it harder to target precisely.

Yup

They are watching.

IT'S RELEVANCY RIGHT!

bigjohnt




msg:813143
 8:30 pm on Feb 2, 2001 (gmt 0)

relevan$y

dsanchez




msg:813144
 8:04 pm on Feb 4, 2001 (gmt 0)

I am so glad to find this thread. I noticed exactly the same results. I thought one of my small tweaks ruined my conversions which I haven't been able to get back.

Brett_Tabke




msg:813145
 11:46 am on Feb 28, 2001 (gmt 0)

We've adjusted by bidding on lower priced kw's, insisting on the domain/site name in the title AND in the description. I don't know the reason, but convertion rates went up in January.

Did yours?

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