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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Where does GoTo traffic come from
Making a list here
Mike_Mackin




msg:802206
 4:01 pm on Jan 27, 2001 (gmt 0)

GoTo's top 5 search listings appear in a section labeled "Sponsored Listings" on selected AltaVista search results pages. Users can access additional GoTo results by clicking on the "More" link at the end of Sponsored Listings.

GoTo listings ALSO appear on AltaVista's standard search results pages at www.altavista.com, exposing them to a significant portion of AltaVista's 50 million searches a day! GoTo's top 3 listings appear in a section labeled "Sponsored Listings." By selecting the "More" link at the end of Sponsored Listings, users will be presented with a full page of GoTo results.

Lycos users who conduct searches on Lycos.com, HotBot.com and the directory pages of Lycos Network sites will be shown search results that include GoTo's top 3 listings in a section called "Featured Listings." In addition, at least 2 additional GoTo listings appear among the first 10 results in the "Web Sites" section on Lycos.com, and GoTo's 4th listing appears in the number 10 position in HotBot's "Web Results" section.

AOL users who conduct searches on AOL.com and AOL Service will be shown search results pages that include GoTo's top 3 listings, and users who conduct searches on Netscape Search will be shown search results pages that include GoTo's top 2 listings.

Dogpile rotates their meta search portals. GoTo appears somewhere in the grouping and returns the top 10 results.

According to GoTo, 90% of your traffic will come from it's search portals & affiliate sites.

Can we continue this list?
From your logs, what is your experience?

 

Drastic




msg:802207
 5:20 pm on Jan 27, 2001 (gmt 0)

I get a considerable percentage of goto traffic from the earthlink ISP portal. It appears to be pure goto results, including non-paid ink listings.

Mamma (meta search) also sends some referrals. They blend the results from other engines, ixquick style. They do list goto listings that are above # 10 on goto, mixing with listings from other SEs. It was interesting to find a lower goto bid listed better on the SERP than a higher bid. The lower bid also had other add'l SE listings. It is also interesting to note that some listings are found at goto and findwhat, but it appears they only register the click to goto. (probably higher commission)

Ixquick rarely sends a referral, but is structured like mamma. For a #2 goto listing, I am #10 on mamma, but #20 on ixquick. Mamma may meta search fewer SEs, with a focus on PPC. (I can't find concrete info on their site, just looking at the SERP info.)

Metacrawler is another meta SE with similar style results to mamma, ixquick. Added: metacrawler made their site my homepage without asking!! That can really tick people off.

Compuserve search websearch.cs.com also does well for me, close to aol numbers at times. They list all goto bids first under "Premium Web Pages." When they run out of goto (bidded) listings, they switch to "Web Directory Sites," which come from their (ODP) directory.

Getting some from searchfuel, but they are timing out for me right now. Will try to update later with their incorporation of goto listings. (maybe pure?)

C/net's search.com lists the first 5 goto bidded listings at the top, calling them "Search Partners" listings.

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