I realise that with Overture there is a monthly minimum spend of $20. Can someone please tell me if that is done on a calendar month basis rather than a rolling 30 day month basis from when an account is activated.
Reading the terms & conditions it appears to be by calendar month but I'm not 100% sure.
If it is by calendar month then it makes sense not to set up a small budget campaign right near the end of a calendar month if the campaign won't do that spend. Correct?
We had an interesting experience regarding the $20 minimum last month (July). We had disabled one of our accounts in mid-June, and turned everything back on at mid-day on August 1. So, according to the rules, we should not have been charged the $20 because it was completely turned off all of July.
But on August 2 I got an e-mail from Overture saying we were being charged $20 for the month of July because the account had been partially active. And indeed our account reports displayed exactly one impression (that's 1 impression, not click) on the very last day of July, i.e. the day before everything was reactivated. Trust me, nobody was even working that day (weekend), and certainly nothing was turned on.
They did respond to our complaint and cancelled the charge. But, whoa, it really was disconcerting.