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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture Local Match
Is it really useful?
tecnovate




msg:802298
 7:54 am on Jun 28, 2004 (gmt 0)

Hello,

Overture just launched Local Match, this seems like a great way to promote local business.
I have 2 concers:

1. Will Local Match results affect/influence content match or presion match results?
2. Is it viable for Not-Local business sign up for this?



[content.overture.com...]

[edited by: Brett_Tabke at 2:01 pm (utc) on June 29, 2004]

 

werty




msg:802299
 3:54 pm on Jun 28, 2004 (gmt 0)

I had a meeting last week with our Overture Rep and got the following information:

My understanding is that Local Match, is a completely seperate product and will not influence your other bids.

This being said, I believe that the Local Match, will replace the standard "precision match" products in certain SERPS.

Supposedly some searches will have extra boxes that you will need to fill out when you do a search such as a zip code. For example if you search "real estate" it will ask you what zip code you are looking in, and then deliver Local Results.

I also think that you have to have a local address in order to buy an area. When you sign up it asks you for an address, and then you can specify the radius you want to target, up to 100 miles.

I will tell you more in 3-5 days after my account passes editorial status.

tecnovate




msg:802300
 1:04 pm on Jun 29, 2004 (gmt 0)

thanks werty!

This was a useful information! looking forward for your reply after 3-4 days.

blaze




msg:802301
 2:09 pm on Jun 29, 2004 (gmt 0)


I also think that you have to have a local address in order to buy an area. When you sign up it asks you for an address, and then you can specify the radius you want to target, up to 100 miles.

What if you are a listing service and want to target localities?

You are a real estate broker and you have local listings .. You think you'd be able to connect the local search to a web page which shows listing for that locality.

How very silly.

werty




msg:802302
 3:00 pm on Jun 29, 2004 (gmt 0)

Blaze, to answer your question, you can link to any page that you want, just like with a standard listing. Also you should be able to create a listing, just for an individual property, but it would target the same keywords as your other listings. My guess is that they will need to have a negative keyword filter, per listing, or just allow you to add keywords to each listing.

There are a few things that I am yet to figure out.

You have 2 areas of creation. One is keyword creation, the other is Listing creation.

Keywords
Keywords are obvious, and you would handle them just like any other Overture keywords, although you would probably want to broaden it up. For example if you were going after "Chicago widgets", you could now just go after "widgets" and target the location in the "listing" area. During my set-up it only allowed we to use 40 keywords to start, or you can import an entire Overture campaign, as long as it is in the same log-in.

Listings
The listing is what includes your physical address, telephone number, email, hours of operation, types of payments, etc. You will also tell Local Match how much of an area (in miles) around your physical address that you would like to serve ads to. I am not sure exactly how many listings that you can create.

I have set up 2 campaigns, it was a headache, both were approved and I am yet to see the ads anywhere. I need to find out exactly where and how these ads are being served.

I messed something up, during the set-up phase so I need t call my rep. I will look for the answers and post a follow up.

sherwoodseo




msg:802303
 6:11 pm on Jun 29, 2004 (gmt 0)

This has been a long time coming - I remember Link Exchange dangling a "coming soon" for something like this about 6 years ago!

The Locator Page will be very attractive to small businesses, because it means you have a no-nonsense functional website for free. (Bad news for hometown Frontpage jockeys, though)

What I'd really like to see is a local version of the keyword suggestion tool, where I could enter a keyphrase, a zip code, and a radius - that way, you could plan your coverage ("Oh, only 5 people within a mile searched for "widget" - let's up it to 5 miles...")

highsteppin




msg:802304
 9:16 pm on Jun 30, 2004 (gmt 0)

My local match overture keywords were approved in less than a day, which is great.

The big question remains: where do these ads actually appear? I took a wild guess that I'd see them around yahoo yellow pages local queries, but I am not seeing anything.

Anyone have a clue?

-dave

werty




msg:802305
 5:24 am on Jul 1, 2004 (gmt 0)

My ads were actually approved in less then a day as well.

I asked my rep where the ads would appear, and she did not give a clear answer. Someone must be seeing them though, because I have had a few clicks! I also have checked all over Yahoo! search and their IYP, and no luck. Maybe my log files will reveal some answers?

spaidermen




msg:802306
 11:01 am on Jul 1, 2004 (gmt 0)

How accurate is Local Match? I mean, is it based on ip address? Can I be sure that my ad is actually clicked only by people phisically located in the area I've selected?

tak051




msg:802307
 12:14 pm on Jul 1, 2004 (gmt 0)

I haven't got any concrete evidence, but on a couple of occasions now I've seen them in a 'mycity' search. Give that a shot

spaidermen




msg:802308
 12:44 pm on Jul 1, 2004 (gmt 0)

Well, I ask this because I've tried Adwords local geotargeting and it seemed not to work properly in this regard

spaidermen




msg:802309
 12:41 pm on Jul 2, 2004 (gmt 0)

I am a bit surprised that this issue does nor raise much concern

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