Overture are inconsistent.
I have submitted lists of keywords, for which I normally use redirects. Most are approved quickly. What appear to be a random selection are held back for later approval. Occasionally some of these are disapproved for reasons (among others) of "site ownership". If Overture chose to they could apply this reasoning to all my keywords, but they don't.
I don't think there's much logic to it.
I suggest you submit your keywords, make sure the ad and landing page content are relevent, and accept that sometimes Overture will stick to its rules.
I spoke to an O rep about this just yesterday and he said they will allow it as long as you use the word "affiliate" in the ad. No different than G. I haven't tried it yet though.
I've put the word "affiliate" in my ad. Still gets denied via site ownership.
Even made my own customized page.
With an "ENTER NOW" link.
Do I have to put the actual text of the ad on my page?
hmm came on the scene too late to help you out, but just in case there are anyone else who has the same problem and happens to click on this topic here is my personal opinion why, based on my own experience:
Overture allows affiliate ads, they should, its a big part of their business and unlike google, you dont have to put the word affiliate in the ad. The reason your ad got rejected is probably because the keyword associated with the ad already features the original site that you are promoting. In other words they already bought a position for that kw and your ad is in conflict with it, since you dont own that site, your ad gets thrown out. At least this what I've learned in my experience with Overture.
This is weird..... Over time, some of my affiliate pages have been accepted by Overture, some denied. However, yesterday all 300+ of my keywords leading to affiliate pages were Removed . No reply from Overture yet.
Yea, i got a couple more ads to get accepted.
They would make so much more money by letting affiliates advertise.
I guess they are just trying to prevent them from being flooded by the same affiliate ads.
Since my June 9 post in this thread I've got dozens of affiliate ads approved. I've even quit ending the ad with the word "affiliate." O doesn't seem to require it.
Also, I haven't had any problem running affiliate ads next to the actual company's ad. Unless there is a trademark issue brought to O's attention they will even let affiliates bid on the name of the company they are affiliated with.
There are inconsistencies with O's editors and how they interpret O's editorial guidelines. If you think an ad should have been approved but was not, resubmit it. If your thinking is correct, your ad will get approved on the second or third try.
just keep submitting, overture is so messed up, you can keep submitting and youll get more words in.