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Yahoo Search Marketing Pay Per Click Advertising Forum

Info on GoTo User Demographics?

 5:23 pm on Jan 22, 2001 (gmt 0)

Hi everyone

I wonder if someone could tell me, or point me in the direction of some demographic information on GoTo users?

Ideally, I would like to know if there is a split between B2B/consumer audiences using GoTo, and (taking the likely results of this division) age, occupation, geographic location etc. of people using GoTo to find information.

This would help me to assess the usefulness of GoTo to clients in particular business sectors and its potential ability to target markets.

Obviously I have tried emailing GoTo (UK and .com) and after 1.5 weeks with no response, thought I would ask you good people.

Thanks for any assistance offered.



 5:44 pm on Jan 22, 2001 (gmt 0)

For banner ad sales on GoTo:
They should be able to help you with Demographics.


 12:38 pm on Jan 23, 2001 (gmt 0)

The only place I've ever seen Goto demographics mentioned was in the Goto quarterly report. There were some real tidbits in there worth reading.

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