Under the deal, Overture ads will appear in categories where CitySearch has available ad inventory, such as home services, professional services and medical specialists. Financial terms of the deal were not disclosed.
Msg#: 2050 posted 10:51 pm on May 13, 2004 (gmt 0)
Barry Diller (Chief of IAC/CitySearch) has long wanted a search engine partnership. I wonder if there may be a deeper relationship with Yahoo in the future.
Interesting facts: Both CEOs, Barry Diller (of IAC/CitySearch) and Terry Semel (of Yahoo) are Hollywood backgrounds, so it's not surprising that these two can find common ground for cooperation. IAC has more areas where a partnership could be mutually beneficial:
Does this mean that the Google ads are going away? They were a major partner with adsense. They were allowed to show 2 ads. They got different ads with 2 different banners on one page. I wonder how many big players Google will lose. They lost CNN and now CitySearch.