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Yahoo Search Marketing Pay Per Click Advertising Forum

Bidding on the same keywords for different sites.
Goto won't allow... anyone run into this before?

 8:36 pm on Jan 21, 2001 (gmt 0)

I want to bid on the same term for two different sites. GoTo won't allow this. Even if you create another account, you can't bid on the same term with two different URLs, even if they are totally different sites.

Any of you pros ever run into this situation with one of your (or your client) sites? Any feasible workaround?




 6:30 am on Jan 22, 2001 (gmt 0)

"same term with two different URLs, even if they are totally different sites." - I would assume that's it for the same client though, right? If yes, then I must apologize but I actually agree with this specific policy.


 5:05 pm on Jan 22, 2001 (gmt 0)

No need to apologize.

I agree, no one should be able to manipulate the SERP just because they have different domains with the same goal.

But regardless of the client being the same for both sites or not, IMO 2 totally different sites/domains for different info/products on a similar topic should be able to compete on the same keyword.

There are many one-word terms that apply to different sites that have totally different missions and content.

I should have clarified that what I meant by "feasible" would also be ethical, and acceptable to goto.


 3:16 pm on Jan 23, 2001 (gmt 0)

I had a similar situation in december, but there was never a issue. You must be using the same account? Talk to Goto, they'll work it out for you if you are on the up & up. (unless the sites are identicle?)


 6:48 pm on Jan 23, 2001 (gmt 0)

Well, I actually emailed goto before trying anything. They told me I couldn't do this, regardless of content, or separate accounts. I may have caught someone at a bad time. Perhaps a phone call would be more productive.

Thanks for your input.


 6:53 pm on Jan 23, 2001 (gmt 0)

I think so drastic. I am managing Goto accounts for quite a few "like minded" sites. Occasionally, those will bump into each other on keywords. Goto has always been approachable about those situations with me.

Nathan Power

 6:00 am on Jan 25, 2001 (gmt 0)


I know at one stage that I had 2 different sites owned by the same person with separate GoTo accounts bidding on the same term.

I can't remember the term or even whether both sites are still advertising on that term, though.

I don't really see how GoTo would be able to track a situation like this, anyway.

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