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Yahoo Search Marketing Pay Per Click Advertising Forum

Overture bidding strategies
approaches to bidding for words

 6:25 am on Feb 24, 2004 (gmt 0)

i am totally new to Overture. As i read it if you bid in the top 3 for a keyword than you will appear in searches for that keyword. Does this mean that bids below the top 3 are wasted and never result in views?

what about content matching usage ... is that also top 3?

are their good sites out there that discuss overture strategies?




 7:11 am on Feb 24, 2004 (gmt 0)

some engines will only display the top 3 others like Freeserve for example displays them all, so it's really a case of looking at which engines you want to appear high in and going on from their


 8:04 am on Feb 24, 2004 (gmt 0)

Traffic drops significantly once you're out of the top five, but you'll still get a few clicks in lower positions if the term is busy enough.


 1:50 am on Feb 26, 2004 (gmt 0)

Yahoo is overture's biggest search partner.

Depending on bid prices and volume Yahoo shows the top 2 to 4 placements on the top of the first page of their results. They then show 2-4 in the bottom and so on with the subsequent pages.

So, if I want volume from any given term I typically try to stay in the top 4.


 3:27 pm on Feb 26, 2004 (gmt 0)

Y is now showing some creatives on the side of the page. For many KWs, I'm now seeing 10 ads on the 1st page of results.

For pages w/ 10 ads, 1-4 and 9-10 look like natural listings, the middle listings in the side bar looks like G ads. Track your ROI/CTR by position as we now get some good results in position 7 which is the ad closest to the natural listings.

There are quite a few pages that discuss stratedgies, but often you have to find them yourself as they are business/affiliate sites and listing their URLs is against the TOS.

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