i am totally new to Overture. As i read it if you bid in the top 3 for a keyword than you will appear in searches for that keyword. Does this mean that bids below the top 3 are wasted and never result in views?
what about content matching usage ... is that also top 3?
are their good sites out there that discuss overture strategies?
Y is now showing some creatives on the side of the page. For many KWs, I'm now seeing 10 ads on the 1st page of results.
For pages w/ 10 ads, 1-4 and 9-10 look like natural listings, the middle listings in the side bar looks like G ads. Track your ROI/CTR by position as we now get some good results in position 7 which is the ad closest to the natural listings.
There are quite a few pages that discuss stratedgies, but often you have to find them yourself as they are business/affiliate sites and listing their URLs is against the TOS.