homepage Welcome to WebmasterWorld Guest from 54.81.170.186
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture bidding strategies
approaches to bidding for words
dcbiker




msg:813056
 6:25 am on Feb 24, 2004 (gmt 0)

i am totally new to Overture. As i read it if you bid in the top 3 for a keyword than you will appear in searches for that keyword. Does this mean that bids below the top 3 are wasted and never result in views?

what about content matching usage ... is that also top 3?

are their good sites out there that discuss overture strategies?

thanks

 

tigger




msg:813057
 7:11 am on Feb 24, 2004 (gmt 0)

some engines will only display the top 3 others like Freeserve for example displays them all, so it's really a case of looking at which engines you want to appear high in and going on from their

buckworks




msg:813058
 8:04 am on Feb 24, 2004 (gmt 0)

Traffic drops significantly once you're out of the top five, but you'll still get a few clicks in lower positions if the term is busy enough.

hobbnet




msg:813059
 1:50 am on Feb 26, 2004 (gmt 0)

Yahoo is overture's biggest search partner.

Depending on bid prices and volume Yahoo shows the top 2 to 4 placements on the top of the first page of their results. They then show 2-4 in the bottom and so on with the subsequent pages.

So, if I want volume from any given term I typically try to stay in the top 4.

eWhisper




msg:813060
 3:27 pm on Feb 26, 2004 (gmt 0)

Y is now showing some creatives on the side of the page. For many KWs, I'm now seeing 10 ads on the 1st page of results.

For pages w/ 10 ads, 1-4 and 9-10 look like natural listings, the middle listings in the side bar looks like G ads. Track your ROI/CTR by position as we now get some good results in position 7 which is the ad closest to the natural listings.

There are quite a few pages that discuss stratedgies, but often you have to find them yourself as they are business/affiliate sites and listing their URLs is against the TOS.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved