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Yahoo Search Marketing Pay Per Click Advertising Forum

Monitoring a client's GoTo campaign

 6:39 am on Jan 18, 2001 (gmt 0)

Would appreciate any and all input on suggestions for pricing for monitoring a client's GoTo campaign.

This could include initial keyword research, writing effective titles and descriptions and monitoring campaign on an ongoing basis. Not to include obviously the client's click through costs : )

Thanks for your suggestions on how to price this out.




 1:10 pm on Jan 18, 2001 (gmt 0)

Welcome to WmW JLP

The easy answer is an hourly rate.
Keyword minning takes the bulk of the time.
Depending on the competition, monitoring can get expensive as well. This can be a 24x7 event.

PS: The client MUST KNOW their conversion rate before ya start.


 1:28 am on Jan 19, 2001 (gmt 0)

Thank you for the welcome Mike and for your suggestion. I am a bit concerned that the monitoring could evolve in to a 24/7 operation.

Thanks again.



 12:12 pm on Jan 19, 2001 (gmt 0)

I would like to do that job. How can I get started? How can I contact Advertising companies interested in outsourcing the GOTO affair or at least the monitoring job?

Thank you.

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