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Yahoo Search Marketing Pay Per Click Advertising Forum

Conversion Rate Going Down
Anyone else getting poor results recently

 1:18 am on Jan 11, 2004 (gmt 0)

I was a big fan of O, but the last 5 weeks seem to be getting worse. Google Adwords is performing well and has maintained the same ROI. I have made no changes to O but it seems that it is not converting. My only conclusion is that the sites using it have declined in Quality or the Conversion Tracker is not working well.



 1:11 am on Jan 13, 2004 (gmt 0)

Our Overture conversions are blowing the doors off, as they always do at the beginning of the year. Our conversion % is best in January and essentially decreases every month, uniformly, until December is about 1/2 our January conversion percentage.

Me like January.


 11:17 am on Jan 13, 2004 (gmt 0)

Because of the email issue w/ OV, we removed all sites from content advertising, saw a slight decline in total conversions, but ROI climed slightly. Overall conversions has been steady for us in OV for over a year.


 12:30 am on Jan 18, 2004 (gmt 0)

Is anybody using the conversion counter from overture.. And is it working. I have been trying to solve this problem. Just noticed that all cookies from overture are being blocked.I updated my windows 2000 os in late december. I am wondering if OV has a bug with the new release..


 10:27 pm on Jan 22, 2004 (gmt 0)

Overture is now involved. They have some kind of problem with the conversion counter. They have not been able to find the problem either. I think the new windows release may be causing a conflict.


 6:25 am on Jan 23, 2004 (gmt 0)


I have an account with overture. How can i check my traffic from overture only. Do overture charge any thing for this treckking. How many user I am getting everyday on my site from overture account. My server doesn't provide matrix stats generation feature.




 4:22 pm on Jan 24, 2004 (gmt 0)

Mansterfred, I noticed the decline in conversion about 6-7 weeks ago. I couldn't figure it out, since I really hadn't changed anything on my bids, terms, positions, etc.

What I finally did was turn off Content Match; when I did, things came back to their old ROI.


 12:22 am on Jan 25, 2004 (gmt 0)

Never used content match...

Overture Stumped at this point & I am not the only one reporting trouble. They could not even get a conversion count front a test they created on my site..


 10:57 am on Feb 12, 2004 (gmt 0)

Conversion Rate Going Down badly :(

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