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Yahoo Search Marketing Pay Per Click Advertising Forum

Over adds E_MAIL as option for partners
With no additional information e-mail has been added to display PPC links.
Tropical Island

 10:43 am on Jan 4, 2004 (gmt 0)

I just happenned to notice a small blurb below the client info after logging in.

Update to Terms and Conditions
The Overture Terms and Conditions have been updated to specify distribution opportunities with affiliate partners who may use e-mail to distribute Overture listings. Please review the latest version, available by clicking on the link below. No further action is required on your part, as your continued use of Overture signifies your acceptance of these updated Terms and Conditions.

Does this mean regular search affiliates or does it only apply to "content match"? I started reading the terms and conditions and gave up. There is no link to "further information"

I know Sprinks used to do this with About.com newsletters that were topic matched however it was something you had to knowingly set up as it produced high numbers of click throughs although I have no idea if they were good ROI or not.

I really don't want my ads presented in random e-mails. This is not search and IMHO the ROI for our kind of business would be terrible.



 2:01 pm on Jan 4, 2004 (gmt 0)

Geez! How long has that been there? It better be part of "Content Match" or offer an opt-out. Will contact them Monday.


 6:19 pm on Jan 4, 2004 (gmt 0)

If anyone gets the correct info on this one, please post it here, I think a lot of people will want to immedately opt out of this - talk about paying for spam...


 2:33 pm on Jan 5, 2004 (gmt 0)

As a user, blah!

But, as a marketer I'm not sure this is a poor idea if it's PPC.


 3:51 pm on Jan 7, 2004 (gmt 0)

Has anybody found out any more information from Overture about this?

I can't really see very many of their advertisers wanting to be associated with spam. It would have to be an incredibly short sighted move on Overtures part.

Tropical Island

 4:40 pm on Jan 7, 2004 (gmt 0)

By not being clear on this and just sticking a notice that this is a change to the "Terms & Conditions" is so typical of Over's management in the last couple of years. We, as advertisers, who are paying the bills are secondary to their headlong rush to maximise their profits.

It may be that nothing is yet in place about the e-mail inclusions and that they are just covering their rearends for the future when they can slip it in without having to make further announcements because "No further action is required on your part, as your continued use of Overture signifies your acceptance of these updated Terms and Conditions."

This could turn out to be a huge issue in the future and it would be great if one of you who has access to an Over rep could call and find out what is actually going on - if they know.



 7:24 pm on Jan 7, 2004 (gmt 0)

I got an email response from Overture (i'm not a content advertiser). They basically said that my ads wont necessarily appear in emails. It depends on which search terms their affiliate partners are trying to advertise.

WHAT?! That made no sense to me. I'm waiting for another reply .


 1:14 am on Jan 8, 2004 (gmt 0)

Typical overture. I submitted a few new keywords and an inquiry about this latest fiasco at the same time.
My kewords were approved within 4 hours.
My email (3 days ago) still hasn't gotten a response.

Ah.... so typical.


 5:41 pm on Jan 8, 2004 (gmt 0)

Ok, good news. Ads will not appear in emails unless you're a content advertiser.


 5:50 pm on Jan 8, 2004 (gmt 0)

I'm not sure if that's good news. We've gotten some good hits from OVs content ads - but now might end up having to disable them.

Guess it's time to figure out how to opt out of that type of content ad.


 8:16 pm on Jan 8, 2004 (gmt 0)

Finally got the entire scoup from Overture.

If you have Overture content enabled, it's at their disgression if their partners can use your ads in emails.

There is no way to opt out of just email content ads, you must opt out of all content ads.

Hopefully, lots of people will suddenly opt out, and Overture will realize their mistake in this one.

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