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Yahoo Search Marketing Pay Per Click Advertising Forum

Lycos Europe extend with Overture

 10:39 am on Dec 24, 2003 (gmt 0)

Lycos Europe continued its eclectic approach to paid search Tuesday, renewing its deal with Yahoo!'s Overture Services. This time the search firm's parent will also participate, collaborating with Lycos Europe on e-commerce and community products.


Portal network Lycos Europe said yesterday that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S.





 3:24 pm on Dec 31, 2003 (gmt 0)

Interesting considering the Lycos vs Overture rift.


 3:03 am on Jan 1, 2004 (gmt 0)

Lycos.com and Lycos Europe have traditionally gone seperate paths. Both are filled to the brim with paid results/content relevant ads. For Lycos Europe this is simply the prolongment of existing arrangements.


 8:47 am on Jan 1, 2004 (gmt 0)

I guess Lycos.com keep having fights... and Lycos Europe keep getting friendlier...

Interesting to see the next move Lycos makes.

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