Lycos Europe continued its eclectic approach to paid search Tuesday, renewing its deal with Yahoo!'s Overture Services. This time the search firm's parent will also participate, collaborating with Lycos Europe on e-commerce and community products.
Lycos.com and Lycos Europe have traditionally gone seperate paths. Both are filled to the brim with paid results/content relevant ads. For Lycos Europe this is simply the prolongment of existing arrangements.