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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Jupiter Research Finds Overture Outscoring Google
Loki99




msg:812237
 3:50 pm on Oct 30, 2003 (gmt 0)

"Overture outpaced Google with the best solution for paid listings, based on a strong feature set and the best management interface."

What about ROI?

[home.businesswire.com...]

 

Chndru




msg:812238
 4:03 pm on Oct 30, 2003 (gmt 0)

In the race for third place, Sprinks has built a very competitive solution

ha ha...how quickly things get out-dated online :)

Multiverse




msg:812239
 6:59 pm on Oct 30, 2003 (gmt 0)

> based on a strong feature set and the best
> management interface

I cannot disagree more. I think Googles interface is near perfect while Overtures sucks completely.

Other opinions?

Tropical Island




msg:812240
 7:07 pm on Oct 30, 2003 (gmt 0)

I cannot disagree more. I think Googles interface is near perfect while Overtures sucks completely.

Right on Multiverse!

It's obvious that the people at Jupiter Research are not hands on advertisers and that they don't read the posts on WW. Typical consultancy stuff - no touch with reality.

seth_wilde




msg:812241
 7:52 pm on Oct 30, 2003 (gmt 0)

I would have to agree with the jupiter report. Both systems are good and have their strengths and weaknesses. Adwords tends to take less upkeep, but with overture you have more control.

I prefer the contol...

shorebreak




msg:812242
 8:21 pm on Oct 30, 2003 (gmt 0)

From a technical & control perspective, IMO Overture is clearly better. From a commercial perspective, Google is better because they don't charge for access to their system whereas in some cases Overture does & does dearly.

johnnydequino




msg:812243
 8:53 pm on Oct 30, 2003 (gmt 0)

Adwords, to me, is more irrelevant and I can't stand the fact you can't really see the other advertisers bids.

Overture, while they are having site problems, gives you more control and the end user relevance.

My vote is with overture.

jd

jesd




msg:812244
 10:36 pm on Oct 30, 2003 (gmt 0)

If you utilize the features properly they are almost identical. Adwords is easy in the "basic" setup. But you can set individual prices, links, and everything just like OV...if you take the time. That is the nice thing about it though, I do not have to do that as often as OV.

OV on the other hand takes 5 times as long, but as stated above it is the most technicial and can be manipulated to the highest level.

2 different aproaches with distinct advantages - that overlap in alot of areas...that is why, of course, everyone uses both!

Multiverse




msg:812245
 10:43 pm on Oct 30, 2003 (gmt 0)

what kind of control do you have with overture, that you do not have with google?

webdiversity




msg:812246
 11:16 pm on Oct 30, 2003 (gmt 0)

You can pause and un-pause individual keywords.

You can group keywords together to get results for a sector, with adwords they all have to be in the same campaign.

You can bid three different amounts in three seperate auctions all within one interface.

Standard match - $3.00
Phrase match - 20c
Broad match - 10c

You could bid three seperate keywords and prices on Google, but try that with 400 keywords and it becomes unwieldy.

Each has plus and minus points, but both are of immense benefit.

eWhisper




msg:812247
 7:01 pm on Oct 31, 2003 (gmt 0)

I think that if you don't understand a lot of serach nuances, Overture is easier, as it's set up a keyword, bid where you want to be placed, and it's very easy to see your options.

Overture's add listings feature is quick and easy to navigate through keywords, click on the ones you want to add which seem relevant (and gives you search numbers right there) and they are added. These features are available in G as well, but you have to add the keyword, then do an estimate traffic, so you don't know what kind of volume you're dealing with beforehand.

Because of Google's unlimited negative keyword function, I think you have more control w/ G, and my favorite part of G is the equation for placement, means you don't have to be the number one bid to be placed number one.

They are both very different interfaces, I don't think either is really better, just you have to be famaliar with the available features of both to take full advantage of the programs.

airpal




msg:812248
 4:15 pm on Nov 4, 2003 (gmt 0)

Since people are asking for opinions, I'll throw in my 2 cents regarding a certain tier-1 program that goes by the nomenclature "Adwords".

No mass submission uploading procedure.
No keyword search data in terms of volume.
No niche keyword lists (kanoodle and others provide this).
No clear view of competitors bids.
No way to pay minimal amount (~$199) to have expert advice on keywords from PPC company staff, with 1st and 3rd position expected searches/cost/clicks.
1% CTR minimum, along with a wacky CTR/CPC formula (which would confuse any non-internet-marketer small business owner) to determine placement.

And that took only 45 seconds to think of...

eWhisper




msg:812249
 4:24 pm on Nov 4, 2003 (gmt 0)

Overture does have a much more conveluted minimum CTR rate than Google does. It's based on how they think that KW should preform for your placement based on some unseen formula.

I've seen KWs with 35% CTR and 6+ competitors disabled for poor CTR, and other times I've seen CTRs with 0.5% have the 5 blue bars for max CTR rate.

Chndru




msg:812250
 4:31 pm on Nov 4, 2003 (gmt 0)

There is this thread going on regarding Adwords suggestions, [webmasterworld.com...] You may want to post there to get AWA feedback.

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