I have started bidding 1-cent on very specific keywords/phrases, and the traffic increase has started already.
From my tracking, 90+% of my traffic does not come from Goto itself, but from the partners (AOL, Netscape, etc... plus all of the meta search sites.)
I know that this will most likely be short-lived... until either all of the terms I bid on are bid upon by others... or Goto.com starts increasing their "match driver" coverage.
It looks like I will be limited to 25,000 keywords with Goto.com... since I have 400+ online now... plus a few hundred submitted today.... Hmmm.... well, I guess I will not run out of work anytime soon!
Hopefully, my conversion rate will be high enough to work with a penny per visit traffic cost.
I have an online mall, so running out of keywords is not a problem... but since I have affiliate programs/links... I have a two step conversion ratio... (how many people who click through to my mall, click to the actual merchant... then of those, how many purchase.)
I am hoping that past performance will repeat itself... since my mall seems to generate 12-15 cents in revenue for every visitor...
If this holds true, I should easily be able to pay for traffic and still do fine... plus, since buying keywords takes less time than SEO (especially with a site of 1400+ pages), I can spend more time on increasing the offerings on my mall, and increase the conversion rate in the process.
How much is your time worth?
Have you every felt that it would have been better this past year to pay for traffic (via PPC SE's) as opposed to chasing "free" traffic by SEO (aka, playing the search engine game)?
Not sure how many of you are a "one man (or woman) band" like I am... but there are only so many hours in a day. Time spent on SEO is time that is not spent on increasing the offerings (i.e. increased sales/profits) on my sites.