That is terrible news for Espotting (and Findwhat). I think that they were hoping for an MSN buyout to replace the loss of Yahoo UK. If MSN is now using Overture until 2005, Espotting are going to be without any big name search engines at all.
I think i will be investing a wee-bit more money in overture, like my entire LS budget.
Espotting are going to be without any big name search engines at all, and what big name search engine would in their right mind want to feed espotting results when 1000's of cross linked directories already are.
Espotting IHMO are shooting themselves in the foot with their anybody can be a partner attitude.
I'm happy that Overture and MSN have stayed in partnership.
The Microsoft search engine continues to be the biggest piece of vaporware MS has ever produced.
Yes, that was my first thought. The horizon on that one is still a long way off.
All a bit dull, really.
Watch those bids rise on overture when they cover MSN and Yahoo!
<<Watch those bids rise on overture when they cover MSN and Yahoo! >>
OV has been at the top of Yahoo! and MSN for some time now
>The Microsoft search engine continues to be the biggest piece of vaporware MS has ever produced.
For the past 20ish years M$ have constantly been accused of sending product to market before it was ready....nice to see that this time they have a strategic intention, probably somewhat related to quality of product.
I see this as another nail in the Google coffin. M$ would rather stay in bed with Yahoo, their only real competitor, in preference to looking for alternative short term search solutions (those offered by Google).
MSFT & YHOO are ganging up on G......the result is very predictable IMHO!
it is a tricky one for Espotting. On the one hand the mass of affiliates seems to be a problem for their ROI and branding. However, on the other hand that is where they make their money. They made very little from Yahoo, AFAIK, and it may even have *cost* them money overall to buy the contract.
Those affiliates are the life blood of Espotting. For the affiliates it is great that a big name player is willing to accept them and let them start making a bit of money. It is the "Adsense for small search engines", since Google won't allow search engine Adsense partners, I believe.
This is bad for Espotting as for PPC scene in general. Espotting was one of the top PPC players. Now it may slide to secondary grade together with findwhat.com.
PPC market needs good competition so we are not ripped off. What's next? Overture increases minimum bid to 20p?
|PPC market needs good competition so we are not ripped off. What's next? Overture increases minimum bid to 20p? |
SHHH! Don't give them ideas!
In any case, this is just an extension, not a brand-new partnership. What is the big deal? I'd frankly rather see OV in MSN than Looksmart, and this deal ensures that this is in fact what will happen. As far as FW and Espotting - well, Espotting is great for the UK market, but only part of my business benefits there. And Findwhat is still a waste of money, IMO. At least in several of the areas that I'm in.
OV works, and it's cheaper than Adwords for my keywords. So this deal works for me.