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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture/MSN News!
MSN Stays - WOW!
johnnydequino




msg:813734
 1:16 pm on Oct 17, 2003 (gmt 0)

09:04 ET Yahoo!: Microsoft extends search pact with Overture in U.S and U.K. (YHOO) 42.21: Yahoo! subsidiary Overture Services announces that it has extended its search distribution relationship with Microsoft (MSFT) in the U.S and U.K. through June 2005. Under the terms of the new deal, the companies have entered into a paid placement search agreement to provide Overture search results to U.S. and UK users of MSN Search. The agreement provides for the companies to potentially expand into additional countries.

 

lazerzubb




msg:813735
 1:18 pm on Oct 17, 2003 (gmt 0)

[biz.yahoo.com...]

Bobby_Davro




msg:813736
 1:42 pm on Oct 17, 2003 (gmt 0)

That is terrible news for Espotting (and Findwhat). I think that they were hoping for an MSN buyout to replace the loss of Yahoo UK. If MSN is now using Overture until 2005, Espotting are going to be without any big name search engines at all.

caine




msg:813737
 1:47 pm on Oct 17, 2003 (gmt 0)

I think i will be investing a wee-bit more money in overture, like my entire LS budget.

DaveN




msg:813738
 3:03 pm on Oct 17, 2003 (gmt 0)

Espotting are going to be without any big name search engines at all, and what big name search engine would in their right mind want to feed espotting results when 1000's of cross linked directories already are.

Espotting IHMO are shooting themselves in the foot with their anybody can be a partner attitude.

I'm happy that Overture and MSN have stayed in partnership.

DaveN

Brett_Tabke




msg:813739
 3:47 pm on Oct 17, 2003 (gmt 0)

The Microsoft search engine continues to be the biggest piece of vaporware MS has ever produced.

mat




msg:813740
 3:48 pm on Oct 17, 2003 (gmt 0)

Yes, that was my first thought. The horizon on that one is still a long way off.

All a bit dull, really.

David_D




msg:813741
 4:39 pm on Oct 17, 2003 (gmt 0)

Watch those bids rise on overture when they cover MSN and Yahoo!

mfishy




msg:813742
 5:54 pm on Oct 17, 2003 (gmt 0)

<<Watch those bids rise on overture when they cover MSN and Yahoo! >>

OV has been at the top of Yahoo! and MSN for some time now

percentages




msg:813743
 10:20 am on Oct 18, 2003 (gmt 0)

>The Microsoft search engine continues to be the biggest piece of vaporware MS has ever produced.

For the past 20ish years M$ have constantly been accused of sending product to market before it was ready....nice to see that this time they have a strategic intention, probably somewhat related to quality of product.

I see this as another nail in the Google coffin. M$ would rather stay in bed with Yahoo, their only real competitor, in preference to looking for alternative short term search solutions (those offered by Google).

MSFT & YHOO are ganging up on G......the result is very predictable IMHO!

Bobby_Davro




msg:813744
 2:28 pm on Oct 18, 2003 (gmt 0)

DaveN,
it is a tricky one for Espotting. On the one hand the mass of affiliates seems to be a problem for their ROI and branding. However, on the other hand that is where they make their money. They made very little from Yahoo, AFAIK, and it may even have *cost* them money overall to buy the contract.

Those affiliates are the life blood of Espotting. For the affiliates it is great that a big name player is willing to accept them and let them start making a bit of money. It is the "Adsense for small search engines", since Google won't allow search engine Adsense partners, I believe.

max_rk




msg:813745
 12:29 pm on Oct 19, 2003 (gmt 0)

This is bad for Espotting as for PPC scene in general. Espotting was one of the top PPC players. Now it may slide to secondary grade together with findwhat.com.

PPC market needs good competition so we are not ripped off. What's next? Overture increases minimum bid to 20p?

notsosmart




msg:813746
 9:11 pm on Oct 19, 2003 (gmt 0)

PPC market needs good competition so we are not ripped off. What's next? Overture increases minimum bid to 20p?

SHHH! Don't give them ideas!

In any case, this is just an extension, not a brand-new partnership. What is the big deal? I'd frankly rather see OV in MSN than Looksmart, and this deal ensures that this is in fact what will happen. As far as FW and Espotting - well, Espotting is great for the UK market, but only part of my business benefits there. And Findwhat is still a waste of money, IMO. At least in several of the areas that I'm in.

OV works, and it's cheaper than Adwords for my keywords. So this deal works for me.

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