homepage Welcome to WebmasterWorld Guest from 54.196.201.253
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Disputing OV clicks
any helpful suggestions?
Rugles




msg:805413
 1:04 pm on Sep 26, 2003 (gmt 0)

I have recently noticed a surge in clicks for a keyword that I have been bidding on for two years. The surge did not match a surge in sales, that is what tipped me off.
So I dug deep into my log files and found that my data does not come close to the clicks OV says I am getting.

Does anybody have a advice as to how to approach Overture about this discrepancy?

Is anyone noticing the same thing in the past week?

Thanks in advance.

 

martinibuster




msg:805414
 2:04 pm on Sep 26, 2003 (gmt 0)

They have an unswerving faith in their technology.

No matter how compelling and reasonable your argument, Overture simply will not listen to reason.

How else to explain a huge weekend surge in traffic on niche business terms that have never been searched on before? Yet they wouldn't cave. Completely unreasonable.

It's either their Gator crap or an automated script.

Shak




msg:805415
 2:10 pm on Sep 26, 2003 (gmt 0)

Martinibuster,

I care to disagree on this rare ocassion with you.

Get the IP numbers, and if its a blatant fraud issue, Overture will and do credit the accounts, the more information supplied, the better for all parties concerned.

Going 1 step sideways, why doesnt anyone ever complain about too much irrelevant traffic when they are NOT paying for it.

ROI

An advertiser has a duty to keep an eye on what the hell is going on.

Having seen an Overture partner contract, I can assure you that they are very very strict on traffic partners.

Shak

Rugles




msg:805416
 2:30 pm on Sep 26, 2003 (gmt 0)

Shak

It is not a matter of repeated clicks from the same IP. It is a matter of my having no record of the click thru's at my end.

They say I had 60 clicks yesterday for a term. I can only find 15 in my logs. These other 45 people never reached my site.

I never really bothered with an audit before because it always seemed legit and I had the sales to match. Not this time.

Shak




msg:805417
 2:32 pm on Sep 26, 2003 (gmt 0)

was your site down? or slow in responding etc etc?

Shak

Rugles




msg:805418
 2:37 pm on Sep 26, 2003 (gmt 0)

No, the site was up and taking lots of orders yesterday, not for the product in question of course.

Here is a question. If somebody was hitting the back and forward button repeatedly. Would that account for these un-explained clicks?

martinibuster




msg:805419
 2:55 pm on Sep 26, 2003 (gmt 0)

Get the IP numbers, and if its a blatant fraud issue, Overture will and do credit the accounts, the more information supplied, the better for all parties concerned.

Shak, you're one hundred percent right. Their fraud tracking technology is so poor that it requires us to provide them with the proof before they will acknowledge the fraud.

Otherwise, they will never see it.

Rugles




msg:805420
 3:02 pm on Sep 26, 2003 (gmt 0)

Are you saying that they do keep records or logs of visitors IP numbers for each account?

Shak




msg:805421
 3:08 pm on Sep 26, 2003 (gmt 0)

Their fraud tracking technology is so poor that it requires us to provide them with the proof before they will acknowledge the fraud.

trust me, that aint the case.

had the pleasure of being involved in a big consultancy project, and in the end they had picked up most of it before it got billed.

maybe its just luck, but their fraud filter is very good...

Shak

Opportune Moment




msg:805422
 2:36 pm on Sep 29, 2003 (gmt 0)

They told me I was wrong when I tried to dispute 'sketch' click last week. I had a term that has always been in the top 3 places and in the last 2 months maybe it's received 3 clicks. Well last tuesday it received 6 clicks in a one hour period, all coming from the same distribution site which was very hobo-looking. I discussed that it seems odd that I get 6 clicks in one 1 hour period when I've not gotten that many clicks in 60 days. Response: That doesn't seem strange to me.

Yeah whatever, I just disable the term. I've not been marketing on overture lately. Don't see a drop in business either :)

Rugles




msg:805423
 12:29 pm on Sep 30, 2003 (gmt 0)

Well... 4 days later and I have yet to get a response from OV.

That sure is some good customer service. Kinda makes me wish for the demise of OV and rise of a competitor who is more responsive to a paying customer.

WebStart




msg:805424
 2:16 pm on Oct 25, 2003 (gmt 0)

My own experience, Ruggles, is that Overture will respond, though maybe not as fast as we would like. But they seldom agree there has been click fraud. As for Shak's testimonial to their fraud protection: I have advertised with OV since they started, and I do not agree. It is far from good, and often a rather significant number of OV clicks are, if not fraud, very suspicious.

Outside of MSN and Yahoo, they have a lot of 2nd-5th tier partners that provide really suspicious clicks. But you will never know for sure till you buy/license your own keyword tracker and conversion tool. There has been a lot of discussion here on this website about this problem for the last two years, and some provable data from those who have independent means of determining ROI or license independent ROI conversion trackers.

The general consensus of those views, in my humble opinion, is that: OV still provides value, but sure could use some improvement in preventing fraud. It sends a lot of traffic, it provides a lot of sales; its keywords are generally cheaper than Google's Adwords; Google's conversion ratio, however is better; OV provides more sales, but not as good a conversion ratio.

EG : simple math, more clicks usually will = more sales, but where for $100 you get 50 Google clicks equal to 10 sales, the same $100 gets you 150 OV clicks but you get only 5 sales. But 5 sales is 5 sales. As long as the profit is greater than $100 for those 5 sales, it is still worth something. And with OV you get paid position on Yahoo and MSN -- depending on the level (position) you bid to.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved