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Yahoo Search Marketing Pay Per Click Advertising Forum


 9:57 pm on Sep 17, 2003 (gmt 0)

Anyone else getting traffic from Verisign:


They are forwarding DNS typos .. when you look the results are provided by Overture. The have put all the most expensive keywords on the landing page so you click them.

As an advertiser I'm not too pleased paying high PPC for typo traffic.

Its nothing more than a money grabbing venture between verisign and Overture.

Thanks for the quality leads Overture!


jeremy goodrich

 4:34 pm on Sep 18, 2003 (gmt 0)

We've had a number of posts about this, though I've yet to check my logs to see if I'm actually getting traffic from Verisign.


 1:38 pm on Sep 19, 2003 (gmt 0)

Have you seen this article?


Tropical Island

 10:58 pm on Sep 19, 2003 (gmt 0)

Great find Lottie.

Just tried mistyping one of our domains and sure enough ended up on "site finder". There were no ads however it looked like a search page with headings for many search areas.

It looks like Over is again involved in something just a little left of center. It's becoming a pattern. Maybe Yahoo will clean them up when the takeover is complete but I'm not holding my breath.


 1:07 pm on Sep 20, 2003 (gmt 0)

Also this



 1:19 am on Sep 21, 2003 (gmt 0)

I had traffic from them today, that's what led me to this thread.
Can't say I'm happy about typo traffic. I like typo traffic about as much as i like the "expanded match driver".

Tropical Island

 3:51 pm on Sep 21, 2003 (gmt 0)

I've spent the morning going over our WebTrends reports for last week on a couple of our sites. Neither of these particular sites has paid advertising.

Both have received visitors from sitefinder. When I looked at the terms these people were actually searching for it was a combination of nothing to do with our particular site and mispellings of our site.

One site is a generic term, www.generic.com. In two cases the searchers were actually looking for other companies that have the generic term in their url's. Our site was presented as an alternative and they visited it although we don't provide the service they were looking for as determined by their original url.

In the other cases it was a mispelling of our name and they were presented with the right site and clicked through.

How do I feel about this now? If it were just this I would be fine with it. Where I feel uncomfortable is that as a PPC advertiser do I want someone clicking on my ad if it is presented when someone can't get their url right. Is this valid profitable search traffic? If given a choice I would opt out.


 7:48 am on Sep 28, 2003 (gmt 0)

...Over[ture] is again involved in something just a little left of center... Yahoo will clean them up...

Thanks, I needed a good laugh ;)

Tropical Island

 10:37 am on Oct 4, 2003 (gmt 0)

Sitefinder has now been closed down, according to CNN, by ICANN.



 4:40 pm on Oct 4, 2003 (gmt 0)

I just used it:



 5:35 pm on Oct 4, 2003 (gmt 0)

Still running .. When is it going to be shut off?


 1:02 pm on Oct 6, 2003 (gmt 0)

It's down now - since 10/4

Here's the formal request:

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