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Yahoo Search Marketing Pay Per Click Advertising Forum

What keywords have the highest bids?
(using overture bid tool)

 2:44 am on Sep 7, 2003 (gmt 0)

Was wondering if anyone knew a list anywhere or just happen to know which keywords are the most competitive and people pay the most for?

This info could be gold if trying to make a money making website! ;)

The highest I've found is "Investing" which has an Advertiser's Max Bid: $3.04!

Anyone know of other top ones?



 2:49 am on Sep 7, 2003 (gmt 0)

"mesothelioma" (a type of cancer) has the highest bid I am aware of ~ right now it is at $45.02 per click. That one has gone higher than $50.


 2:55 am on Sep 7, 2003 (gmt 0)

Wow, who is crazy enough to pay that much for "mesothelioma"? or ANY keyword for that matter?

Let me see if I have this right... They're paying $45 dollars just to have someone click on there site, regardless if they buy something or not, or even just exit right away if they don't like what they see...

My the only one that see's the insanity in that? hehe...


 3:04 am on Sep 7, 2003 (gmt 0)

Adult, Finance and Casino related KWs do alright.

you'll have to use you imagination for the adult terms, but:

online casino $35.00
home loan: $9.00
debt management company: $12.00
internet mortgage lead: $13.25

think about high profit industries and you are going to find high bids.

...who would have guessed that someone is paying O $.42 per click through for the word "free". ;)


 3:07 am on Sep 7, 2003 (gmt 0)

Wow, who is crazy enough to pay that much

Lawyers :) That particular cancer is caused by exposure to asbestos (I had to look it up the first time I heard of it) which is most often workplace related. The potential lawsuits are why they pay that much per click, from what I understand.


 3:15 am on Sep 7, 2003 (gmt 0)

Ohh, that makes sense.

Hey Jenstar, just curious, if you wouldn't mind divulging...

How did you find that was such a high paying keyword? Is there a list somewhere, or some other way to find out which terms are the highest without manually "guessing" and typing a word you think might have high bids?


 3:17 am on Sep 7, 2003 (gmt 0)

>> How did you find that was such a high paying keyword

It gets mentioned in the contributors forum from time to time.

Want to see some good site optimization? Look at the sites in the top 5 for that in G search.


 3:29 am on Sep 7, 2003 (gmt 0)

No, I didn't discover that one because I am a bidder ;) There have been numerous "what are the more expensive keywords" threads here.

Most expensive keyword you have ever come across [webmasterworld.com]

Expensive keywords? [webmasterworld.com]

And many more... do a site search for "mesothelioma" and it always comes up everytime pricy keywords is discussed.


 3:33 am on Sep 7, 2003 (gmt 0)

Oh, thanks PatrickDeese and Jenstar... :)

I'm still stumped though on how to find high paying keywords without manually guessing...

I guess it would have been just "too easy" if Overture or some site provided that list. ;)


 3:43 am on Sep 7, 2003 (gmt 0)

I've wondered about the ridiculously high bids for years and have some theories:

1) Surely some of that bidding is purely defensive. Highly successful niche online businesses are trying to "lock out" newbies in the field. It works sometimes. Plenty of new ecommerce retailers give up within a few months.

2) There are some who always want to be #1 in the listings. When a new bidder shows up, the top dog will bid anything to intimate the newcomer. Eventually everyone gains by letting the top dog remain at first position, and all bids settle lower. Much like life among wild animals, at first there's constant fighting among the pack. When everyone knows his place, peace prevails.

3) A few ridiculous bidders want to test the #1 position to see how profitable it is. They usually disappear within a few days. Often #3 or #4 is better, anyway.

4) The last category are new sites that want to run thru a few quick sales to debug the cart and other systems. Worth it for them to bid #1 for a day or two.

At one time I thought that some of the ridiculous bidding was by sites building huge email lists. I figured that a commerce retailer could rent out his list to others to defer the hefty acquisition cost. But the value of an email address has plummeted this year with all the spam and viruses. Customers change addresses constantly.


 6:06 pm on Sep 11, 2003 (gmt 0)

mesothelioma lawyer is usually the top bidded, currently it's $65.35 at OV.

What's more amusing, if you drill down in terms for mesothelioma, you can get some good hits for under $1, seems they need to hire someone with a clue to do their OV marketing.


 6:59 pm on Sep 11, 2003 (gmt 0)

actually - i would speculate that "mesothelioma" is a far better hit than "asbestos lung cancer", etc. because it is a very specific medical term that someone who was diagnosed with it might search for, where as a more generic term, like "asbestos lung cancer" will attract a lot of "tourists", ie kids doing school reports, people who saw a news report, etc.

You aren't going to find a lot of instances of doctors saying "Mr. Smith, you've been diagnosed with that "lung cancer thingy that you get from asbestos.", so broad bidding for this term might actually give you less ROI, in contrast to, say, a widget sales site that wants traffic that converts and has a much broader scope.


 6:33 pm on Sep 15, 2003 (gmt 0)

I noticed someone is paying $10 for the term "70 camaro". guy must really like the phrase, especially since it is not desireable model, yet. :)


 7:02 pm on Sep 15, 2003 (gmt 0)

Wait 'til some teacher assigns his class to do research on "mesothelioma" using the internet & the urchins ring up $20K in PPC billing. Overture's gotta love that! ;)

Opportune Moment

 3:29 pm on Sep 17, 2003 (gmt 0)

Sure high CPC prices seems crazy, but have you any idea of the payoff/money involved for this kind of industry mesothelioma? We're talking millions potentially. So just keep in mind a wise advertiser can pay that kind of price per click if the ROI is still just as high as someone paying $2 per click for a product produces $35 in revenue for them

Also, typically sales conversion rates on expensive CPC terms are much better than relatively inexpensive goods/services.

But yeah, if prices for my terms were that high I'd be broke :)

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